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A Double Shot of Branding With Michelle Parker
Manage episode 305398326 series 2938024
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Personal brands have become our virtual business cards and I truly believe building and growing a personal brand can benefit everyone not just entrepreneurs. In this conversation, I sit down with Michelle Parker. Michelle is the owner of Michelle Marie Studio, a creative design agency focused on bringing brands to life via logo design, website design and collateral design. Michelle specializes in modern, clean minimalistic designs for the creative entrepreneur and small business owner. Michelle is the designer I worked with to re-fresh my branding for my personal brand and the podcast and today we get to share the story of how we developed the new branding together!
We chat how Michelle made the pivot from corporate to entrepreneurship, how the pandemic shifted the entrepreneurial space, and the realities behind entrepreneurship. We dive into why website and brand design are such important investments even early on, why the aesthetic matters and the role the aesthetic plays in attracting your ideal client, plus how to find the right designer for YOU. We get an inside look at Michelle’s brand development process and learn a bit about her podcast ‘Double Shot of Branding’. As always, we tap into pivotal mindset shifts, how to disarm the imaginary success checklists and Michelle even shares one of her own ‘But, what if you DID?’ moments. Grab some coffee (Michelle & I are both team nespresso!) and come hang for bit! At the end of the day I truly hope Michelle’s story leaves you a little more inspired to take the leap in your own life!
EPISODE DETAILS
[3:40] Who is Michelle and how she got into design!
[4:25] Why Michelle made the pivot from corporate to entrepreneurship
[7:00] How the pandemic shifted the entrepreneurial space
[9:35] Why website and brand design are important investments to consider
[12:45] Why the aesthetic of your brand matters when it comes to attracting your ideal client
[13:48] How to find the right designer for YOU
[14:50] An inside look at Michelle’s brand development process
[19:00] Color theory & the Mountain Brand Mark
[23:25] Podcast Re-Brand
[24:30] Michelle’s Podcast – “Double Shot of Branding”
[28:46] Mindset shift – “Your Career Does Not Define Who You Are!”
[35:22] Michelle’s ‘But, what if you did?’ moment!
About Michelle:
Michelle is the owner of Michelle Marie Studio, a creative design agency focused on bringin
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