Ep. 66 - The Truth Behind Diamond Deals: Deciphering Beauty, Value, and Investment with Diamond Evangelist Shane Decker

Buy Like a Guy

It seems like most, if not all, of the information and marketing messages coming out of the jewelry industry these days are geared toward women. It makes sense because oftentimes she is the driver when it comes to what sort of style she likes, and as men, we want to give her an engagement ring, or other fine jewelry that she will love.

However, a lot of guys can feel invisible in the process, because not many people or companies are talking to you. You need some direction outside of what your mom says, or her friends say, or even your buddies. You need an outside opinion and information so you can make a decision you feel good about.

My guest today is someone who can do just that. Shane Decker is the President of Ex-Sell-Ence, and The Shane Decker Sales Academy, and a jewelry industry legend who has been a diamond and fine jewelry consultant for more than 50 years.

He is a legit diamond evangelist, and has worked with more than 3000 independent jewelry stores worldwide to help develop true professional diamond associates.

Shane is going to discuss diamond grading, and why, according to Shane, the bulk of diamonds offered for sale online are not the “deal” people think they are. We also touch on the beauty and "sparkle" of diamonds, their value and emotional significance, as well as the longevity and investment value.

We're going to cover a lot in this first episode of the two part series. Get ready for some high energy learning!

Learn more here: https://www.ex-sell-ence.com/

Get in touch with Shane at [e-mail].

If you want to talk with me personally you can email me at [e-mail]. I'm happy to personally help you find the right jewelry for your special occasion, or put you in touch with a jewelry pro that's closer to home.

Music credits: Preacher Man by Miles Neilson and The Rusted Hearts, used with permission. A killer band with original songs that get stuck in your head. They're awesome.

Listen To Preacher Man on Spotify: https://open.spotify.com/track/7ImcaJKIk0ZVtPzuUVV4vc?si=80581c74a9be4987