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CMOs: How to Forecast for your CFO with Confidence
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💡 Marie-Laure Carvalho, CMO at Portnox, discussing how Chief Marketing Officers can effectively forecast with confidence for their CFOs. She emphasizes the significance of fostering relationships within the C-suite, especially between CMOs and CFOs, given marketing’s role as a substantial cost center.💡
"As CMOs, we need to ensure that the funnel is defined and quickly aligned with the CFO because we must be on the same page when discussing pipeline opportunities, closed deals, or the steps required to achieve them."- Marie-Laure Carvalho
Marie-Laure shares her expertise on being highly pipeline-focused and revenue-driven, which she believes extends beyond just generating leads. Her proactive approach to understanding every aspect of the sales funnel, from analyzing data to projecting revenue, sets her apart. Highlighting the importance of collaboration and trust among C-suite executives, Marie-Laure sheds light on how integrated planning and detailed forecasting can lead to more informed decision-making and resource allocation.
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