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CMOs: Marketing & Selling New Categories and Brands
Manage episode 444244820 series 3526193
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💡 Denis Scott, CMO at CharterUP, shares invaluable insights on the intricacies of marketing and selling in new categories. With extensive experience across various industries, Denis has honed his expertise in crafting marketing strategies that reshape customer perceptions and redefine industry challenges. His deep knowledge in building categories from the ground up helps businesses navigate uncharted markets effectively. 💡
"As a CMO, you have to come in and understand what a growth trend looks like and what we desire it to look like. You need to determine how we're going to go about achieving that growth. It's crucial to take other business leaders and the board on the journey of why you're going to invest in the way you're going to invest." - Denis Scott
Denis also reflects on his current role at CharterUP, where he is revolutionizing the group transportation industry by introducing a digital booking solution for charter buses. He emphasizes the importance of defining customer profiles and leveraging account-based marketing, combining business acumen with creative marketing strategies to achieve success. His journey highlights the power of innovation in marketing, particularly when transforming traditional processes through digital solutions.
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