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CMOs: How to Hit All the Metrics That Matter
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💡 Missi Carmen, CMO at Spirion, shares invaluable insights on the evolving landscape of marketing metrics and technology, shedding light on how operational foundations are critical to reshaping marketing and driving organizational success. Missi shares her journey and extensive background, highlighting her focus on integrating technology into marketing to enhance efficiency, agility, and customer experience.💡
"We need to integrate technology at the right stage at the right time, really to make the buyers that are coming in and hitting those great touch points with us." - Missi Carmen
Missi delves into various tech stacks that have become indispensable to modern marketing, emphasizing the importance of sales intelligence platforms like 6sense and sales engagement tools such as Salesloft. The conversation also pivots to the necessity of aligning marketing operations with revenue and sales departments. She provides valuable insights into creating a robust operational marketing foundation and the role of Gen AI and agile practices in streamlining processes and improving cross-departmental synergy. She also emphasizes the importance of understanding and continuously updating the Ideal Customer Profile (ICP) for consistent and impactful marketing strategies.
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