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How to Successfully Onboard a New VP of Marketing
Manage episode 428265445 series 3526193
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💡 Annie Wissner, VP of Marketing at Choozle, shares tips for new VPs or Heads of Marketing. She emphasizes relationship building, understanding existing initiatives, and conducting a listening tour. Annie highlights the need to assess marketing functions, analyze the competitive landscape, and identify gaps. She also discusses the importance of a clear content strategy, creating engaging content, and balancing urgent tasks with long-term planning. 💡
"As an executive marketing leader, you can get caught in a tactics trap from listening to input from your peers and your team. That's why it's important to be strategic and balance tactical execution." - Annie Wissner
As a new head of marketing, building relationships and conducting a listening tour are crucial. Annie Wissner’s insights emphasize meeting with a wide range of people in the first 30 days to understand the organization. She also highlights the need for a clear content strategy, creating valuable content, and establishing a publishing cadence to align marketing with business objectives and drive growth.
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