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Microchannels: Tiny Channels with Huge Customer Experience Impact
Manage episode 331508366 series 2954890
Content provided by CapTech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CapTech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of CapTech Trends, we dig deeper into one of our four 2022 Tech Trends about microchannels. Vinnie and CapTech Agile Director, Brian Hardwick, chat about how the user experience has evolved from multichannel to omnichannel, and now to microchannels, and how these small channels can have a big impact on the overall user experience. Listen in as we dig into both the technology and branding essentials, including:
- Microchannels mean more opportunities for data to inform your long-term strategy.
- Speed to market matters. When adding a new microchannel, focus on getting an MVP to market and let the data inform your next steps.
- Why a unified brand experience is important across all channels - even third-party vendors.
- The importance of accessibility and inclusivity in your long-term channel strategy.
44 episodes
Share
Manage episode 331508366 series 2954890
Content provided by CapTech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CapTech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of CapTech Trends, we dig deeper into one of our four 2022 Tech Trends about microchannels. Vinnie and CapTech Agile Director, Brian Hardwick, chat about how the user experience has evolved from multichannel to omnichannel, and now to microchannels, and how these small channels can have a big impact on the overall user experience. Listen in as we dig into both the technology and branding essentials, including:
- Microchannels mean more opportunities for data to inform your long-term strategy.
- Speed to market matters. When adding a new microchannel, focus on getting an MVP to market and let the data inform your next steps.
- Why a unified brand experience is important across all channels - even third-party vendors.
- The importance of accessibility and inclusivity in your long-term channel strategy.
44 episodes
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Similar to CapTech Trends
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
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continue reading
Wharton faculty and industry leaders discuss their latest research, books, and relevant business topics. Hosted on Acast. See acast.com/privacy for more information.
…
continue reading
This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
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