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Speak Their Language: Why Multilingualism Matters for the Customer Experience
Manage episode 444338717 series 2954890
Content provided by CapTech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CapTech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Gaby Olivera, Customer Experience Senior Consultant, and Reid Baswell, Technical Director, join Vinnie to discuss multilingualism in conversation design, and how prioritizing this customer experience leads to enhanced brand loyalty.
Tune in to hear more about:
- How 76% of online shoppers prefer to buy products with information in their native language.
- Why language is no longer limited to written word; brands should consider how emojis, GIFs, memes, audio, pronouns, and color translate across languages.
- Incorporating multilingualism early into your design considerations to save time and resources.
- How AI can accelerate the process — but a human touch is still required.
- The technical underpinnings of internationalization, including locale codes and responsive design.
45 episodes
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Manage episode 444338717 series 2954890
Content provided by CapTech. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by CapTech or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode, Gaby Olivera, Customer Experience Senior Consultant, and Reid Baswell, Technical Director, join Vinnie to discuss multilingualism in conversation design, and how prioritizing this customer experience leads to enhanced brand loyalty.
Tune in to hear more about:
- How 76% of online shoppers prefer to buy products with information in their native language.
- Why language is no longer limited to written word; brands should consider how emojis, GIFs, memes, audio, pronouns, and color translate across languages.
- Incorporating multilingualism early into your design considerations to save time and resources.
- How AI can accelerate the process — but a human touch is still required.
- The technical underpinnings of internationalization, including locale codes and responsive design.
45 episodes
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Similar to CapTech Trends
How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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…
continue reading
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…
continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
…
continue reading
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…
continue reading
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continue reading
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continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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