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#112 Transforming Subaru into a 'cult brand', Guiding explosive growth over two decades, Selling 700K+ cars in a single year | Tom Doll, Former CEO of Subaru of America
Manage episode 435516341 series 3460617
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Tom Doll, Ex-CEO of Subaru of America where we discuss: How Tom Doll transformed Subaru into a cult brand, Guiding explosive growth over two decades, Why a larger US population does not equal more vehicle sales and much more.
This episode of the Car Dealership Guy Podcast is brought to you by:
DLRdmv - Everyone knows out of state titling is a major headache. It doesn’t have to be this way. Our friends at DLRdmv have created a program called DLR50 - A revolutionary approach to 50 state titling. With DLR50, your dealership now has 24/7 portal access to calculations, pre-filled forms, checklists, inquiries, plus white glove processing and specialist support. You can even acquire duplicate titles in all 50 states directly through the DLR50 platform! Visit https://www.dlr50.com/ to learn more.
OPENLANE - The world’s best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. New to OPENLANE? Sign up now and receive a $350 buy fee credit. Learn more at https://www.openlane.com/
Haig Partners - Haig provides expert advice based on extensive retail dealership buy-sell experience to lead a confidential and customized sale process helping dealership owners maximize the value of their life's work. Learn more @ https://haigpartners.com/
Car Dealership Guy News - The #1 source for concise and unbiased car industry news. Stay informed with the most relevant and interesting stories by visiting https://news.dealershipguy.com/
Interested in advertising with Car Dealership Guy? Drop us a line here
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:03:22) - Tom’s career and background
(00:05:24) - What was Subaru’s perception when you started 40 years ago?
(00:08:09) - How were you able to achieve such success within specific markets?
(00:10:52) - Inside Subaru’s marketing strategy
(00:15:21) - Do you consider Subuaru a marketing or manufacturing company?
(00:17:35) - How do you view your retailers?
(00:22:24) - Wanting retailers to win
(00:26:51) - Why don’t other manufacturers view retailers as partners?
(00:31:46) - How are consumer preferences changing?
(00:35:05) - What opportunities or threats do you see in the future for retailers over the next decade?
(00:42:19) - Tom’s life post-Subaru
(00:44:52) - Closing advice
Check out Car Dealership Guy’s stuff:
CDG News - https://news.dealershipguy.com/
CDG Jobs - https://jobs.dealershipguy.com/
Instagram - https://www.instagram.com/cardealershipguy/
TikTok - https://www.tiktok.com/@guydealership
X - https://x.com/GuyDealership
LinkedIn - https://www.linkedin.com/company/cardealershipguy/
Everything else - dealershipguy.com
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
112 episodes
Manage episode 435516341 series 3460617
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Tom Doll, Ex-CEO of Subaru of America where we discuss: How Tom Doll transformed Subaru into a cult brand, Guiding explosive growth over two decades, Why a larger US population does not equal more vehicle sales and much more.
This episode of the Car Dealership Guy Podcast is brought to you by:
DLRdmv - Everyone knows out of state titling is a major headache. It doesn’t have to be this way. Our friends at DLRdmv have created a program called DLR50 - A revolutionary approach to 50 state titling. With DLR50, your dealership now has 24/7 portal access to calculations, pre-filled forms, checklists, inquiries, plus white glove processing and specialist support. You can even acquire duplicate titles in all 50 states directly through the DLR50 platform! Visit https://www.dlr50.com/ to learn more.
OPENLANE - The world’s best online dealer marketplace for used cars, bringing you exclusive inventory, simple transactions, and better outcomes. New to OPENLANE? Sign up now and receive a $350 buy fee credit. Learn more at https://www.openlane.com/
Haig Partners - Haig provides expert advice based on extensive retail dealership buy-sell experience to lead a confidential and customized sale process helping dealership owners maximize the value of their life's work. Learn more @ https://haigpartners.com/
Car Dealership Guy News - The #1 source for concise and unbiased car industry news. Stay informed with the most relevant and interesting stories by visiting https://news.dealershipguy.com/
Interested in advertising with Car Dealership Guy? Drop us a line here
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:03:22) - Tom’s career and background
(00:05:24) - What was Subaru’s perception when you started 40 years ago?
(00:08:09) - How were you able to achieve such success within specific markets?
(00:10:52) - Inside Subaru’s marketing strategy
(00:15:21) - Do you consider Subuaru a marketing or manufacturing company?
(00:17:35) - How do you view your retailers?
(00:22:24) - Wanting retailers to win
(00:26:51) - Why don’t other manufacturers view retailers as partners?
(00:31:46) - How are consumer preferences changing?
(00:35:05) - What opportunities or threats do you see in the future for retailers over the next decade?
(00:42:19) - Tom’s life post-Subaru
(00:44:52) - Closing advice
Check out Car Dealership Guy’s stuff:
CDG News - https://news.dealershipguy.com/
CDG Jobs - https://jobs.dealershipguy.com/
Instagram - https://www.instagram.com/cardealershipguy/
TikTok - https://www.tiktok.com/@guydealership
X - https://x.com/GuyDealership
LinkedIn - https://www.linkedin.com/company/cardealershipguy/
Everything else - dealershipguy.com
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
112 episodes
All episodes
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