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#86 Building a used car dealership empire, $125M in sales in one location, "Cigars and P&L statements", Turning recon into a profit center | Michael Kelley, General Manager of Bourne's Auto Center
Manage episode 419763924 series 3460617
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Michael Kelley, General Manager of Bourne's Auto Center, where we discuss: How to build a used car dealership empire, Crushing $125M in sales in one location, "Cigars and P&L statements", Turning recon into a profit center and much more!
This episode of the Car Dealership Guy Podcast is brought to you by:
Uber for Business - With Central, you can request a ride on behalf of your customers even if they don’t have the Uber app. If you’re ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit t.uber.com/CDGauto today
Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/
Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com.
Interested in advertising with Car Dealership Guy? Drop us a line here
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:03:34) - Michael’s career in auto
(00:05:37) - What are the high-level numbers for your dealership?
(00:08:06) - What is your sales structure?
(00:10:06) - What are your margins today?
(00:16:43) - How are you managing your reconditioning center?
(00:20:29) - How are you approaching your value lot?
(00:24:05) - What’s your appraisal process?
(00:26:03) - How do you share reconditioning with customers?
(00:27:16) - What is your sales process?
(00:33:33) - What is your customer demographic?
(00:36:00) - What is the value proposition you market to get people to come to your store?
(00:37:52- How much are your salespeople making?
(00:40:28) - How are you acquiring used cars?
(00:45:07) - Inventory carry costs
(00:46:59) - What’s your role in the business?
(00:47:42) - Michael’s Florida experience
(00:59:43) - Have you ever considered going franchise?
(01:01:52) - Get in touch with Michael
Check out Bourne's Auto Center here.
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
114 episodes
Manage episode 419763924 series 3460617
Welcome to the Car Dealership Guy Podcast. In this episode, I'm speaking with Michael Kelley, General Manager of Bourne's Auto Center, where we discuss: How to build a used car dealership empire, Crushing $125M in sales in one location, "Cigars and P&L statements", Turning recon into a profit center and much more!
This episode of the Car Dealership Guy Podcast is brought to you by:
Uber for Business - With Central, you can request a ride on behalf of your customers even if they don’t have the Uber app. If you’re ready to reduce the costs associated with maintaining shuttles and limit the liability of loaner vehicles, it's time to partner with Uber. Visit t.uber.com/CDGauto today
Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/
Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com.
Interested in advertising with Car Dealership Guy? Drop us a line here
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:03:34) - Michael’s career in auto
(00:05:37) - What are the high-level numbers for your dealership?
(00:08:06) - What is your sales structure?
(00:10:06) - What are your margins today?
(00:16:43) - How are you managing your reconditioning center?
(00:20:29) - How are you approaching your value lot?
(00:24:05) - What’s your appraisal process?
(00:26:03) - How do you share reconditioning with customers?
(00:27:16) - What is your sales process?
(00:33:33) - What is your customer demographic?
(00:36:00) - What is the value proposition you market to get people to come to your store?
(00:37:52- How much are your salespeople making?
(00:40:28) - How are you acquiring used cars?
(00:45:07) - Inventory carry costs
(00:46:59) - What’s your role in the business?
(00:47:42) - Michael’s Florida experience
(00:59:43) - Have you ever considered going franchise?
(01:01:52) - Get in touch with Michael
Check out Bourne's Auto Center here.
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
114 episodes
All episodes
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