))
Navigating the US Market: Why It Isn't Like Other Markets with Dr. Mark Young and Justin Girouard
Manage episode 382540790 series 3019960
Content provided by LS International. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by LS International or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This podcast episode features Dr. Mark Young and Justin Girouard, hosts of the CPG Insiders podcast and leaders at Jekyll and Hyde Advertising and Marketing. They share their insights on navigating the US market compared to other markets and discuss the challenges and reasons why many brands that have succeeded in other countries often fail when trying to launch in the US. The conversation explores the reasons behind these failures, common misconceptions, and frequent mistakes made by businesses, while offering valuable advice for companies considering entry into the US market. If you're looking for more information about the CPG industry in the US, you can visit their website at cpginsiders.com or listen to their podcast, CPG Insiders. For those of you interested in getting in touch with Mark and Justin, you can check out their agency at JandHlabs.com
…
continue reading
113 episodes
Share
