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Carl-Gould-#70secondCEO-Productize Your Business
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Productize Your Business
Hi Everyone, this is Carl Gould I am your #70secondCEO, a 70 second investment each day for a lifetime of results. Today’s topic is - Intellectual Property, where to look for it in your business and how to build it.
You know you’re a phenomenal business and a visionary entrepreneur; you get things done, and you have great ideas. We now need to make them into concrete programs and products. That’s right, we’re going to productize all of your operations. So, look at these areas:
Sales
Order fulfillment
Employee onboarding
Your guiding principles or core values
Training
You don’t have a training program anymore no no no, you now have a Certification program or an Academy or an Institute or University. We want to take the unique aspects of your business, productize them, and start promoting and packaging them out to the outside world to attract better clients and employees. Now, people will want to work for you because they think they are going through a university and building their resume, career path, and marketable skills just by working with you. And people will want to buy from you because your how and why are cool. Ok, write down below, and send me a comment. Which of these five sales, fulfillment, on-boarding, guiding principles, and training do you need to build intellectual property?
Like and follow this podcast, my name is Carl Gould and this is your #70secondCEO.
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