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Carl-Gould-70secondCEO-The Language of Experts
Manage episode 431848307 series 2943616
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The Language of Experts Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one-minute investment every day for a lifetime of results.
The language of expertise has always been pretty similar over the years, but it's been magnified exponentially during this time.
And the way that you articulate your expertise certainly has shifted. So we want to speak that language. Okay.
And so the first part of this is let's talk about how we, why people will defer to experts. Now you might say, well, the ironic part about it is, is that to establish myself as an expert, how do I do that? Okay. Well, I have thought leadership and I have social media and there are ways that I can go about that.
But the number one communication you have with your clients, the most impactful communication and language you have with your clients is your pricing strategy. It's your pricing. Okay.
Two things happen when you announce what you charge for what you do and how you want to be paid and at what cadence and what frequency and by what method. First thing that happens is you tell them who you are, right? When Rolex comes out with a watch and they charge $10,000 for a watch, they tell you who they are. Right.
But more importantly, they tell you, they tell the buyer who they are. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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