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Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price Part 2
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Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.
Fast forward 10 years, I do a fair amount of public speaking. I hire a PR agent and they're like, Carl, it's time for some new suits. So they're like, where'd you get those two from? They look pretty good. Great, go back to Joseph A Bank. I want you to get four this time. So I go in 10 years later. I walked in, Joseph A. Bank in Mars Town, New Jersey, and I said, I'm back.
You know, obviously, nobody knows who the hell I am. And I said, like, oh, welcome back, whoever you are. And I said, I'm the guy who came in here, bought two suits 10 years ago, and complained about it. Ha ha, nobody laughed. So I said, I'm here for four now. So there I am. I'm getting fitted for the suit. I say to the guy, I'm like if you would have told me that I was going to walk into some store and spend four grand on suits. I had told you, you were crazy. The guy looks at me and goes 4,000. You're not gonna spend 4,000 today. And I was like, oh, is it more? And they said, no, we're running a sale. You could buy one suit and you get three for free. I was like, ha! Did I pick the right day or what? Like, what is my luck here? And they're like, no, we run the sale all the time. We've been running it the whole year. You can, anytime you wanna come in. I said, really? I said, wait a minute. I said, this is the signature suit, right? He's like, yeah, I said, are they as good now as they were then? And he was like, well, of course, our quality is always, you know. And I'm like, well, wait a minute. How are you $1,000 per suit 10 years ago and you're 250 a suit today? How is that possible? So where did my head go? I'm getting a great deal today or you were overcharging me 10 years ago?
Where do you think my head went? Overcharging. If you don't raise your prices at some point, your good clients are gonna be like, hey, Paul, what's with the whole world's prices going up, but yours aren't? How long have you been scamming me?
Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.
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