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S11.E4. Michael F. Schein. Strategies versus Tactics.
Manage episode 328063001 series 2431298
Content provided by Aga Szóstek, Łukasz Szóstek, Aga Szóstek, and Łukasz Szóstek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aga Szóstek, Łukasz Szóstek, Aga Szóstek, and Łukasz Szóstek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by.
LINKS
“The Hype Handbook” by Michael F. Schein
“The Medici Effect” by Frans Johansson
“The Click Moment” by Frans Johansson
117 episodes
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Manage episode 328063001 series 2431298
Content provided by Aga Szóstek, Łukasz Szóstek, Aga Szóstek, and Łukasz Szóstek. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Aga Szóstek, Łukasz Szóstek, Aga Szóstek, and Łukasz Szóstek or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is hype and how mischiefs and propagandists can help you build it? Or, in other words, how do you get people to hear and follow you? This is one of the many topics we discuss with our guest Michael F. Schein -- a writer and the author of the book “The Hype Handbook”. We also talk about thinning in bets, the future of social media, and the trap of following the rules others live by.
LINKS
“The Hype Handbook” by Michael F. Schein
“The Medici Effect” by Frans Johansson
“The Click Moment” by Frans Johansson
117 episodes
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Similar to Catching the Next Wave
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