Ep.41: Jeff Allison, Visa

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The Senior Vice President of Global Merchant Support at Visa, Jeff Allison joins us from CCW Fall and shares that he came to Visa through the acquisition of Cybersource. Visa, Jeff notes is a surprisingly small company which leads one to understand that it’s actually a technology company. The value Visa saw in Cybersource was he engagement and insight into the merchant realm. The disparate nature of the merchants Jeff and his team service is stark- everything from the largest companies on earth to the smallest mom and pop shops. That makes threading the needle on customer management difficult to say the least. The key is the data at the agent’s fingertips.

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