009 The 3HAG Way

CEO BrainFood

00:51 – Introducing today’s topic, “The 3HAG Way” planning system
01:13 – Background of Shannon Susko
03:01 – How 3HAG System bridges the gap between 1-year goal and BHAG (Big Hairy Audacious Goal) System
05:38 – An anecdote from General Dwight Eisenhower
08:18 – The significance of aligning your team to the core values of the organization to effectively build enterprise value
10:51 – Mapping out your internal and external environments
14:14 – How Market Attribution Framework is used to generate the core of your 3-Year Strategy
16:43 – Articulating exceptional strategies to fill in the gap
17:21 – Plotting concrete milestone steps to achieve the differentiators
19:20 – Assessing your current human resources versus the requirements you need to meet to accomplish the 3-Year Goal Strategy
21:29 – The Cash Conversion Cycle
22:53 – Michael leaves the audience with a quote

TWEETABLE QUOTES

“You get out what you put in.” (02:09)

“In preparing for battle, I’ve always found that plans are useless but planning is indispensable.” – General Dwight D. Eisenhower (05:30)

“Preparation is everything but when the plan is put to the test we must be prepared for variances that are out of our control.” (07:41)

“If we’re clear about our foundations, then we can be more effectively able to withstand events and adjust the variables that threaten our efforts to build enterprise value.” (08:52)

“Strategy is about being different” (16:21)

“When there is no vision the people will perish”. Proverbs 29:18 (22:59)

RESOURCE LINKS

Shannon Susko

Michael’s LinkedIn

Michael’s Website

BOOK'S MENTIONED

Built to Last by Jim Collins

5 Dysfunctions of a team by Patrick Lenconi