306. Empire in a Bottle: How Kat Hantas Took 21Seeds Tequila from Zero to Exit in 3 Years Using Femme Powered Business Strategies

CEO School

Ever wondered how a casual dinner party inspiration turned into a $160 million business?
Discover how Kat's transition to creating a market-disrupting infused tequila brand was sparked by personal health advice and a gap in the spirits market. From kitchen experiments to commanding a presence in a male-dominated industry, learn about the strategies Kat used to navigate regulatory hurdles, attract a niche market, and eventually sell her company for a whopping $160 million. Kat and Suneera delve into the importance of women empowering women, leveraging personal networks, and understanding consumer needs to create a successful brand. Gain insights into choosing the right investors, making strategic business decisions, and planning an effective exit to maximize company value.
Listeners will come away with a wealth of knowledge on turning a simple idea into a lucrative business, the importance of brand positioning, and specific advice for women entrepreneurs aiming to make their mark in competitive industries. Whether you're an aspiring entrepreneur or a seasoned business owner, Kat's story offers inspiration and practical strategies that can be applied to any business venture. Tune in to learn, grow, and be motivated to take your next bold step in the business world!
Connect with Kat: https://www.instagram.com/kathantas/
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