Big Shoe Brands Hate Him: The Man Who Turned Down Sharks with Steven Sashen
Manage episode 409338885 series 3551118
Join George Kapernaros as he sits down with Steven Sashen, the creative force behind Xero Shoes. Steven shares his eclectic journey from stand-up comic to footwear innovator, revealing how personal challenges with traditional shoes led him to rediscover the benefits of barefoot running.
A heartening chat unfolds about Sashen's company, which sprouted from a simple sandal design to an international brand, emphasizing the importance of customer feedback and fortunate encounters in the industry.
00:00 Introduction
03:16 Footwear shapes form; barefoot running improves form.
08:20 Customizable sandals led to ready-to-wear shoes.
10:13 DIY sandal kit changed lives through shoe design.
13:51 News media overhyped shoe injury reduction claim.
17:57 Incorrect footwear weakens foot muscles and joints.
22:01 Creating curiosity, questioning beliefs, and promoting change.
24:55 Optimistic outlook, setbacks, frustration, and disappointment.
27:49 Equity crowdfunding opened investment to non-accredited investors.
31:17 Growing interest in minimalist shoes and optimism.
36:02 Validate your product and be realistic.
38:07 Move on from unattainable experiences and perceptions.
41:51 Robert confronts Kevin’s unimpressive business offer.
Guest Link:
https://www.linkedin.com/in/sashen/
Ready to be inspired by an entrepreneur's path forged from passion to international success? Tune in and unearth how a dash of luck and heaps of dedication can turn an idea into a movement. Don't forget to share your thoughts with us and join the ride through riveting entrepreneurial stories! Lastly, reach out to George if you have a fascinating business story to share!
15 episodes