500: The Push to Drive Profitability | Katherine Edenbach, CFO, Certify


Manage episode 234959833 series 1039141
By Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio streamed directly from their servers.

Years from now when Katherine Edenbach looks back on her CFO career, 2019 might be remembered as a pendulum year – or a year when her priorities as finance leader swung from growth to profitability.

“Smaller companies are much more focused on revenue and revenue growth, which is very important, but we need to drive a lot more reporting around our profitability, and more understanding on that side,” explains Edenbach, whose finance team appears poised to administer a dose of investigative medicine to Certify’s organization. “We want to drive more robust reporting to focus on different areas of the company and dig into product profitability to get a better feel for different profitability levels.”

NOW SUBSCRIBE: The Quarterly Digest of CFO Strategic Insight http://bit.ly/2Wfv291 (25 CFO Profiles Every Issue).

581 episodes available. A new episode about every 3 days averaging 38 mins duration .