981: Bridging Continents: A Finance Leader’s Journey | Jakson Peters, CFO, TourRadar

CFO THOUGHT LEADER

Jakson Peters's journey from humble beginnings to becoming a global CFO is a tale adaptability, and continuous learning. Born in Brazil, he had initial career expectations far removed from the finance world that had their roots in the start of his working life as part of the family's milk delivery business. This early experience, so remote from his eventual home in the c-suite, laid the foundation for his future success, he explains..

From 1998 to 2002, Peters worked for DaimlerChrysler in São Paulo, a stint that marked the beginning of a corporate finance trajectory that would eventually lead the young financial planner to embark on a journey of self-improvement that would include mastering English and pursuing an MBA from Wharton in United States. With the latter in hand, Peters returned to Brazil to serve as a member of Mondelēz International's FP&A team before stepping into a number of CFO roles with midsize firms.

Transitioning from his established Brazilian CFO credentials, Peters next embraced the challenge of moving to Malaysia. This move represented not just a change of location but also a leap into a new cultural and business landscape. In Malaysia, tasked with navigating the complexities of merging two competing online businesses, Peters learned how to communicate and lead in a cultural setting where "yes" can mean different things.

After 4 years in Malaysia, Peters resumed his journey by moving to Dubai, where he was appointed CFO of Property Finder, a leading online real estate marketplace. Here, he leveraged his online experience to drive the company forward in the vibrant expatriate community that characterizes Dubai's business landscape. Peters's time in Dubai was not about just professional growth, though—it was about contributing to a thriving business ecosystem and reinforcing to all that his path from Brazil to international shores was continuing to be a narrative of constant learning and leadership evolution.