The TikTok Effect: Capturing Attention in 8 Seconds or Less

Chamber Amplified

#Business #FindlayHancock County Chamber Of Commerce #Advice #Findlay #Chamber #Commerce #Ohio #Current #Events

26:18

How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

about a year ago 41:58

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About the Guest(s):
Leslie Unger is the founder of Electric Impulse Communications. With a reputation as an executive coach and communications expert, Leslie has a background in helping professionals harness the power of storytelling to amplify their business presence and improve connectivity with audiences.
Josh Reams is the President and CEO of Millstream Area Credit Union. With a career focused on financial services and community involvement, Josh is committed to advancing the credit union's mission of "people helping people."

Episode Summary:
In this episode of "Chamber Amplified" from the Findlay-Hancock County Chamber of Commerce, Doug Jenkins hosts Leslie Unger from Electric Impulse Communications to explore effective storytelling in business communication. Leslie emphasizes the significance of crafting a concise and engaging narrative to capture audience attention, especially in a fast-paced digital world. She compares this to the increasing influence of platforms like TikTok and illustrates why businesses today must develop their storytelling to remain competitive and relevant.

The podcast transitions to a second segment featuring a conversation with Josh Reams of Millstream Area Credit Union. Josh shares insights on the core principles that differentiate credit unions from traditional banks, underlining the cooperative's dedication to community support and financial education.

Key Takeaways:

The Power of Storytelling: Leslie Unger underscores the importance of storytelling as a tool for businesses, not just for their marketing but as a strategy for audience engagement.
Starting with the End: Leslie encourages businesses to start narratives with outcomes to quickly engage audiences, given today’s short attention spans.
Credit Union Philosophy: Josh Reams highlights the unique cooperative nature of credit unions, focusing on community and customer-first policies.
Interest Rates Explained: Josh discusses the impacts of rising interest rates on both loans and deposit savings, aiming to provide better context for members.
Community Engagement: Millstream Area Credit Union’s deep involvement in local initiatives showcases the credit union model as a force for regional growth and prosperity.

Music and sound effects obtained from https://www.zapsplat.com

147 episodes

The TikTok Effect: Capturing Attention in 8 Seconds or Less

Chamber Amplified

published about a year ago

MP3•Episode home

Send us a text

Key Takeaways:

The Power of Storytelling: Leslie Unger underscores the importance of storytelling as a tool for businesses, not just for their marketing but as a strategy for audience engagement.
Starting with the End: Leslie encourages businesses to start narratives with outcomes to quickly engage audiences, given today’s short attention spans.
Credit Union Philosophy: Josh Reams highlights the unique cooperative nature of credit unions, focusing on community and customer-first policies.
Interest Rates Explained: Josh discusses the impacts of rising interest rates on both loans and deposit savings, aiming to provide better context for members.
Community Engagement: Millstream Area Credit Union’s deep involvement in local initiatives showcases the credit union model as a force for regional growth and prosperity.

Music and sound effects obtained from https://www.zapsplat.com

147 episodes

#Business #FindlayHancock County Chamber Of Commerce #Advice #Findlay #Chamber #Commerce #Ohio #Current #Events

Semua episod

1
An Update On Hancock County Agriculture 20:08

4 days ago20:08

20:08

Send us a text About the Guest: Gary Wilson is a member of the Findlay-Hancock County Chamber of Commerce 's Agribusiness Committee. With a history of involvement in agriculture, Gary helped start the Agribusiness Committee in 1989. He has a long connection to Hancock County, being part of a family farm that dates back to 1834. Episode Summary: With spring on the horizon, the focal point of this edition of Chamber Amplified is the agricultural sector’s readiness for the upcoming planting season. The discussion sheds light on how Hancock County's agricultural community, the largest economic contributor in the area, is adapting to contemporary challenges, such as fluctuating commodity prices and the implications of tariffs. Gary dives into the current state of the agricultural domain, sharing insights about the impacts of tariffs and regulations on local agriculture. He elaborates on the significance of exports in sustaining the farming economy, noting how about 40-50% of produce is exported, making tariffs a pressing concern. Drought management and the usage of advanced technologies in mitigating agricultural risks were also examined. Key Takeaways: Agriculture remains the biggest industry in Hancock County, with an estimated total receipt of around $250 million. Tariffs and commodity price fluctuations heavily impact the agricultural sector, necessitating strategic adaptations. Advanced technologies and practices, such as soil testing and tiling, are essential in managing the inherent risks of farming. The Agribusiness Committee plays a crucial role in supporting the local agriculture economy through scholarships and fundraisers like the annual sausage sale. Take part in the annual sausage sale by clicking here . Music and sound effects obtained from https://www.zapsplat.com…

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State Representative Ty Matthews Gives An Update On His First Months In Office 17:34

11 days ago17:34

17:34

Send us a text Episode Summary: Welcome to Chamber Amplified from the Findlay-Hancock County Chamber of Commerce, where host Doug Jenkins examines issues affecting local businesses. In this episode, Doug connects with State Representative Ty Matthews to explore legislative matters influencing the business environment in Findlay and beyond. Representative Matthews shares insights from his early months in office, discussing his focus on workforce development, small business advocacy, and innovative policy initiatives. Throughout their conversation, Doug and Ty dive into regional business needs. Matthews introduces the Ohio Defense Initiative, aimed at attracting emerging tech industries to the state. By fostering collaboration among businesses, educational institutions, and government entities, this initiative aims to bolster Ohio’s defense sector and overall economic development. Key Takeaways: Early Legislative Experiences : Matthews reflects on his initial months in office, describing the challenges and learning curve faced by new political representatives. Ohio Defense Initiative : Ty Matthews details his policy proposal to attract defense industry companies to Ohio, focusing on emerging technologies and small business advantages. Workforce Development Focus : Emphasis on workforce development through addressing housing, transportation, and child care challenges in Findlay and Hancock County. Community Engagement : Matthews stresses the significance of local insights and expertise in crafting effective legislative solutions, highlighting the necessity for government-citizen collaboration. Collaborative Opportunities : Potential opportunities for Ohio to harness existing manufacturing strengths and defense sector connections in advancing economic growth. Music and sound effects obtained from https://www.zapsplat.com…

1
The Art of Collaboration: Developers, Towns, and the need for Housing 14:25

18 days ago14:25

14:25

Send us a text Episode Summary: On this episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce , we tackle what retiring local home builders means for housing in the area, and how that impacts economic development. Host Doug Jenkins is joined by Amy Sealts from the Putnam County Community Improvement Corporation , who shares a how Putnam County is creatively addressing these very issues. Doug and Amy explore an innovative approach to nurturing the new generation of developers to meet the increasing housing demands in the region. They discuss how the impending retirement of seasoned home builders led to a proactive movement for the community, ensuring housing growth didn't stall. Key Takeaways: Retirement Challenge: The retirement of veteran developers posed a potential economic and community growth challenge that needed addressing. Community Collaboration: Building relationships between municipalities, developers, and economic councils is crucial for sustaining community growth. Strategic Incentives: Utilizing strategic incentives like tax increment financing can help encourage new investment and housing development. Diverse Housing Needs: Understanding and addressing diverse needs in housing types is central to aligning with current community demands. Slow and Steady: Recognizing that growth and development take time is important for managing expectations and encouraging long-term investment. Music and sound effects obtained from https://www.zapsplat.com…

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Inside Hancock Youth Leadership 17:12

25 days ago17:12

17:12

Send us a text About the Guests: Olivia Reuille and Ben Jenkins are senior board representatives of the Hancock Youth Leadership program. Olivia is a senior at Findlay High School and Ben is a senior at Liberty-Benton High School. Both have successfully completed the Hancock Youth Leadership program and have taken up leadership roles to guide this year's class. Episode Summary: In this episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce , Doug Jenkins dives into the role of youth development and leadership in shaping the future workforce. The spotlight is on the Hancock Youth Leadership program and how it works with high school juniors in Findlay and Hancock County by exposing them to various community and career opportunities. Both representatives share their journeys and insights about the challenges faced by youth today and the preparation they receive for life after high school. Key Takeaways: The Hancock Youth Leadership program offers high school juniors exposure to diverse career paths and vital leadership skills, preparing them for post-high school life. Generational differences in the workforce are addressed, with insights on how youth can balance traditional work values and modern technological tools like AI. Leadership and community involvement are emphasized as key developmental areas for youth in preparing them for future challenges. Adult perspectives on youth work ethics can often be misleading; many young individuals are hardworking and eager to prove their capabilities. Networking and community exposure through programs like HYL allow for meaningful connections and career exploration, benefitting both youth and the broader community. Resources: Hancock Youth Leadership Program: https://findlayhancockchamber.com/hyl Music and sound effects obtained from https://www.zapsplat.com…

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Economic Development Focus: Retaining and Expanding Local Businesses 11:15

5 weeks ago11:15

11:15

Send us a text Episode Summary: In this episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce , host Doug Jenkins talks with Chris Keller, the director of Findlay-Hancock County Economic Development , to discuss the landscape of economic development within the community. With a pulse on the developments in Findlay and Hancock County, Chris shares her insights from her first year in the role, focusing on stakeholder engagement and her vision for sustaining and growing local businesses. Economic development is not just about welcoming new businesses, as Chris and Doug highlight; it's crucially centered on retaining and supporting existing businesses to thrive. The discussion delves into Chris's strategic priorities, which include workforce development and housing solutions, addressing key challenges local businesses face. Key Takeaways: Community Engagement : Chris Keller prioritizes meeting key stakeholders to strengthen relationships and boost local businesses. Retention is Key : Economic development efforts focus on retaining and supporting existing businesses, rather than just attracting new ones. Workforce and Housing : Key challenges include workforce development and the local housing shortage, which impact business sustainability and growth. Open Communication : Use of newsletters and social media (Facebook and LinkedIn) for better community engagement and information dissemination. Collaboration and Growth : The supportive community environment in Findlay and Hancock County encourages collaboration and continuous growth. Resources: Connect with the Findlay Hancock County Chamber of Commerce on Facebook and LinkedIn for updates. Contact Chris Keller directly for more information: Phone - 419-306-8256 US Chamber of Commerce State of the American Business Report. Music and sound effects obtained from https://www.zapsplat.com…

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The Meeting Makeover: Structured Agendas That Drive Results 19:31

6 weeks ago19:31

19:31

Send us a text About the Guest: Bryan Little is with Kata Solution LLC , specializing in helping companies create strategic visions, set goals, and build operational structures to achieve organizational traction. Bryan focuses on implementing the Entrepreneurial Operating System (EOS) to improve business processes, ensuring accountability and measurable success. Episode Summary: In this episode of Chamber Amplified, host Doug Jenkins from the Findlay-Hancock County Chamber of Commerce delves into the art of conducting productive meetings with guest Bryan Little from Kata Solution LLC. As businesses continually strive to enhance employee engagement and operational efficiency, understanding how to manage meetings effectively becomes crucial. Meetings are often viewed negatively due to inefficiencies, but when executed correctly, they can be a powerful tool to drive an organization's goals forward. Bryan shares his insights on creating and sustaining effective meeting structures, emphasizing the importance of punctuality, consistent scheduling, and well-defined agendas. Key Takeaways: Structured Meetings: Establish a consistent timeframe, clear agendas, and a strong meeting coordinator to keep discussions focused and productive. Importance of Agendas: Having a focused agenda with time allocations for each item ensures meetings remain on task and valuable. Personal and Professional Integration: Begin meetings with short personal interactions to build team cohesion and create a smooth transition into the business agenda. Feedback for Improvement: Regularly score meetings to identify areas of improvement and maintain an effective meeting environment. Accountability and Discipline: Meetings serve as platforms for reinforcing accountability and solving actionable business problems. Resources: Bryan Little's Contact Information: Phone: 419-722-0268 Email: bryan.little@eosworldwide.com Music and sound effects obtained from https://www.zapsplat.com…

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The Factors Driving Business Location Decisions 22:28

7 weeks ago22:28

22:28

Send us a text About the Guest: Sarah Perrigo is part of the Regional Growth Partnership , a key player in Northwest Ohio's economic development landscape. She has previously worked with Findlay-Hancock County Economic Development, focusing on attracting young professionals and overseeing initiatives surrounding business growth and regional development. Matt Davis also represents the Regional Growth Partnership in advancing the economic growth of Northwest Ohio. He has experience in site selection processes and providing strategic support to businesses looking to expand in the area, aiming to create a conducive environment for business opportunities and sustainable community development. Episode Summary: In this episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce , we delve into the complexities of business site selection and development. We take a look at the multifaceted process of how businesses decide to set up or expand in Findlay and Hancock County. This discussion sheds light on the essential elements that influence these choices such as infrastructure availability, workforce readiness, and community support. The conversation unveils how Northwest Ohio has become an attractive location for diverse business sectors—including advanced manufacturing and agribusiness. Sarah and Matt discuss the importance of having ready-to-market sites and buildings, understanding the site's utility capacities, and the critical role local government and community leadership play in ensuring a smooth transition for incoming businesses. Key Takeaways: Northwest Ohio is seeing interest from industries like advanced manufacturing, automotive, and food sciences due to its strategic advantages. Site readiness—with available buildings and detailed site assessments—is crucial for attracting businesses looking to expand. Confidentiality in business site selection is paramount to protect competitive strategies and avoid premature exposure of business plans. Local government and community cooperation play a critical role in the site selection process, providing long-term assurance to businesses. Understanding evolving economic conditions and being prepared for shifts, such as reshoring trends, is vital for sustainable regional development. Music and sound effects obtained from https://www.zapsplat.com…

1
The Future of Brick-and-Mortar: Essential Tips for Thriving in a Digital World 19:44

8 weeks ago19:44

19:44

Send us a text About the Guest: Eric Anderson is a seasoned marketing expert and the head of AR Marketing , a creative agency known for its innovative strategies and client-centric approach. Specializing in retail marketing, Eric brings years of experience in helping both small and large businesses navigate the complexities of consumer behavior and digital transformation. Episode Summary: In this episode of Chamber Amplified, host Doug Jenkins from the Findlay-Hancock County Chamber of Commerce discusses current trends in retail, particularly the challenges and opportunities facing brick-and-mortar stores amid a booming online shopping culture. Eric Anderson, from AR Marketing, joins the conversation to explore consumer sentiment as we head into 2025, focusing on what small to mid-sized businesses can do to stay competitive. Retail is undergoing significant changes as consumer demand shifts largely online, even as customer spending remains high. The episode highlights how many traditional retail locations, including large chains and supermarkets, are closing due to competitive pressures from online giants. Key Takeaways: Several brick-and-mortar stores, including well-established chains, are closing due to increasing competition from online retailers despite steady consumer spending. The concept of "retail media space" involves large retailers using their media channels to attract consumer spending, a tactic small businesses struggle to compete with. Local businesses can capitalize on personalized service, convenient locations, unique product offerings, and community events to attract and retain customers. There is a hopeful outlook for brick-and-mortar locations as commercial real estate dynamics evolve and demand for physical space stabilizes. Resources: Retail Story from LinkedIn : https://www.linkedin.com/news/story/store-closings-expected-to-climb-6550009/?utm_source=rss&utm_campaign=storylines_en Music and sound effects obtained from https://www.zapsplat.com…

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Beyond Content Creation: The Impact of AI on Small Businesses 30:40

9 weeks ago30:40

30:40

Send us a text About the Guest: Brett Barnes is an expert in information technology from CentraComm , located in Findlay. Episode Summary: In this episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce , Doug Jenkins discusses the world of artificial intelligence (AI) in the small business ecosystem with Brett Barnes of CentraComm. The podcast sheds light on how AI can go beyond content creation to revolutionize operations. Doug reflects on the growing prevalence of AI in industries, emphasizing its role in simplifying operations and enhancing productivity, especially for smaller enterprises with limited resources. Brett introduces listeners to various AI applications beyond marketing, such as inventory and staffing management, demonstrating their potential to tackle common operational inefficiencies. Importantly, both agree that AI doesn’t simply replace human resources but rather supports small businesses by performing tasks that might otherwise be beyond their financial reach. Brett also delves into specific AI tools like chatbots for customer service and inventory management systems, demonstrating their use in real-world scenarios, such as restaurants optimizing supply chains or organizing shift schedules. The discussion also explores AI’s pivotal role in strengthening cybersecurity measures for small businesses, a vital aspect considering the increasing vulnerability to cyber threats. Key Takeaways: AI can empower small businesses by automating repetitive tasks, thereby increasing operational efficiency and enabling more focus on strategic growth. Customer service chatbots enhance user interaction while handling complex orders and frequently asked questions outside of normal business hours. AI-driven tools in inventory management and scheduling present opportunities for cost savings and optimized resource allocation, critical for small businesses with limited employees. Cybersecurity advancements using AI, such as those from Juniper Networks and CrowdStrike, can proactively identify and respond to threats, reducing risks associated with data breaches. For businesses considering AI integration, a thorough assessment of needs and potential return on investment is essential to ensure effective application. Music and sound effects obtained from https://www.zapsplat.com…

1
Stop Saying Sorry: Unlocking the Power of Confident Communication 19:04

10 weeks ago19:04

19:04

Send us a text About the Guest: Kellie Bibler is the founder of Golden Pear Voice and Image and a seasoned speaker, particularly at events focusing on leadership and communication skills. Episode Summary: In this episode of Chamber Amplified, Doug Jenkins, from the Findlay Hancock County Chamber of Commerce, delves into the habit of excessive apologizing with communication expert Kellie Bibler. Recorded back in September 2023, this episode revisits the issue of over-apologizing, especially in professional settings, and its negative impact on personal and professional perception. Kellie Bibler explores the psychology behind why people, particularly Midwesterners and women, feel compelled to apologize excessively. She underscores the importance of reframing communication habits to build confidence and professionalism. Throughout the episode, Kellie offers practical advice, grounding her insights in scientific studies that reveal gender differences in how apologies are perceived. With a focus on replacing "I'm sorry" with appreciation and factual statements, the episode provides actionable steps for listeners to become more effective communicators. Key Takeaways: Over-apologizing can undermine your confidence and authority in professional communication. Women are statistically more likely to apologize excessively due to societal conditioning and emotional empathy. Reframing apologies with gratitude can significantly enhance communication effectiveness. Recognizing and recording instances of unnecessary apologies is crucial for breaking the habit. The difference between empathy and sympathy plays a role in communication dynamics, affecting how and when apologies are offered. Resources: Kellie Bibler's Website : Golden Pear Voice and Image Email for Contact : KBibblerW@oh.rr.com Book Mentioned : Girl, Stop Apologizing by Rachel Hollis Book Mentioned : Girl on Top by Nicole Williams (Discussion on speech weakeners) Music and sound effects obtained from https://www.zapsplat.com…

1
The Power of Finding Your 'Why' in the Workplace 27:24

11 weeks ago27:24

27:24

Send us a text About the Guest: Bill Kieffer is an leadership and organizational consultant with Kieffer and Associates , specializing in leadership development, particularly among veterans transitioning into civilian workplaces. Bill has significant experience in coaching and elevating leadership capabilities across various industries. He is also a published author, known for his book on military career transition, which was recognized as Amazon's number one new release in its category. Bob Mauger Bob Mauger represents the third generation in his family-run business, Mauger Exterminating Company , which has thrived for more than 66 years. With a deep understanding of pest control, Bob has adapted to changes in the industry over decades. Episode Summary: In this episode of Chamber Amplified from the Findlay-Hancock County Chamber of Commerce , host Doug Jenkins revisits an episode from August 2022 with two guests, Bill Kieffer of Kieffer and Associates and Bob Mauger of Mauger Exterminating Company. First, Doug explores leadership development in organizations with Bill Kieffer, focusing on the benefits of nurturing leadership skills within teams to improve employee retention and productivity. In the second segment, Bob Mauger recounts the history of Mauger Exterminating Company, revealing how the family business has evolved over 66 years in the pest control industry. Bob discusses the industry's technological changes and shares practical pest prevention tips, emphasizing the significance of continuing education for service delivery. Key Takeaways: Leadership Definition is Key: Organizations need a clear definition of leadership to develop effective leaders within their teams. Why, How, and What Methodology: Bill Kieffer highlights the importance of understanding employees' purpose, process, and promise to boost team dynamics and productivity. Addressing Pest Control Challenges: Bob Mauger discusses the challenges faced and technological advancements in the pest control industry over the years. Evolving with Technology: Transition from traditional pest control formulations to more efficient and targeted solutions has transformed service delivery. Continuing Education Importance: Emphasizing ongoing professional development is crucial in staying updated with industry changes and maintaining quality service. Music and sound effects obtained from https://www.zapsplat.com…

1
The Ultimate Guide to Combating Employee Burnout in 2025 41:33

12 weeks ago41:33

41:33

Send us a text About the Guests: Colleen Hauk is the CEO of The Corporate Refinery , a consultancy based in California that focuses on addressing and mitigating burnout within the workplace, specifically for women. Colleen has dedicated her career to helping others balance a powerful career and fulfilling personal life. Her approach combines personal anecdote with practical strategy, advocating for both individual self-awareness and systemic changes in corporate culture. Bob Christy is the co-founder of F.A.C.T.S. & Christy Insurance , a staple in the Findlay area for over three decades. With roots in the agricultural community from his start as a farm management instructor, Bob demonstrates strong expertise in insurance tailored to farmers' unique needs. Episode Summary: As the new year begins, "Chamber Amplified" from the Findlay-Hancock County Chamber of Commerce dives into the pressing issue of workplace burnout, especially as it impacts women more prominently than men. Host Doug Jenkins revisits a May 2022 interview with Colleen Hauk from The Corporate Refinery. Colleen shares her personal journey and reveals strategies for tackling persistent workplace stressors that significantly affect women's productivity in professional settings. The episode also discusses how businesses and managers can adopt better communication practices and workload management to reduce staff burnout. In the second segment, Bob Christy shares his industry insights from over thirty years of practice. He highlights the specialization required in crafting insurance policies for agricultural enterprises, drawing from his unique position as both a former farmer and insurance agent. Key Takeaways: Workplace Burnout Prevalence: Burnout is not a new phenomenon but has been exacerbated by the COVID-19 pandemic, particularly affecting women more than men due to traditional roles during remote work transitions. Communication and Clarity: Effective and consistent communication from managers is crucial in reducing employee burnout, allowing employees to voice satisfaction and concerns meaningfully. Leadership Responsibility: Leaders should first address their own burnout to effectively support their teams, thus forming a foundation for a healthier organizational culture. Specialized Insurance Needs: The agricultural sector requires specific and knowledgeable insurance services, as highlighted by the evolving nature of farming operations. Proactive Help-Seeking: Employees experiencing burnout should actively seek support, set boundaries, and communicate their needs to prevent exacerbation of burnout symptoms. Music and sound effects obtained from https://www.zapsplat.com…

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Marketing Vs. Branding: Strategies to Differentiate and Thrive in Business 38:02

13 weeks ago38:02

38:02

Send us a text About the Guests: Dr. Scott Grant is the CEO of Triple Threat Leadership and a professor at the University of Findlay . With a career in teaching and leadership development, Scott has been instrumental in educating individuals and organizations on identifying core values and leveraging them for personal and professional growth. Andrea Kramer is the owner of City Apparel . Under her guidance, City Apparel has grown significantly, known for its managed programs and personalized solutions in the promotional products industry. Episode Summary: In this Best of Chamber Amplified episode, Doug Jenkins from the Findlay-Hancock County Chamber of Commerce revisits a popular discussion with Dr. Scott Grant and Andrea Kramer. As we look ahead to new beginnings in the upcoming year, Doug highlights crucial insights shared by Dr. Grant on branding and its differentiation from marketing. Delving into the importance of core values, Dr. Grant explains how businesses can effectively establish their brand by consistently aligning their actions with said values. Later in this episode, Andrea Kramer, owner of City Apparel, shares her journey as a business owner in Findlay, Ohio. Recognized for her outstanding contribution to the local business scene, Andrea discusses the evolution of the apparel and promotional industry and highlights her company's transition to a downtown location. Key Takeaways: Brand vs. Marketing : Understanding your company's core values is fundamental to establishing a brand that consistently represents your business across all interactions. LinkedIn Utilization : Actively engaging on LinkedIn is crucial for business networking, helping professionals showcase their expertise and build industry credibility without hard selling. Community-Centric Business : Andrea Kramer's move of City Apparel to downtown Findlay emphasizes the value of community involvement and the impact of location on business growth. Innovative Solutions : City Apparel’s development of managed programs and custom online solutions highlights the importance of innovation in meeting customer needs and exceeding industry standards. Learning from Experience : Gaining diverse industry experience is key for aspiring entrepreneurs, encouraging adaptability and growth within the business landscape. Music and sound effects obtained from https://www.zapsplat.com…

1
The TikTok Effect: Capturing Attention in 8 Seconds or Less 41:58

14 weeks ago41:58

41:58

Send us a text About the Guest(s): Leslie Unger is the founder of Electric Impulse Communications . With a reputation as an executive coach and communications expert, Leslie has a background in helping professionals harness the power of storytelling to amplify their business presence and improve connectivity with audiences. Josh Reams is the President and CEO of Millstream Area Credit Union . With a career focused on financial services and community involvement, Josh is committed to advancing the credit union's mission of "people helping people." Episode Summary: In this episode of "Chamber Amplified" from the Findlay-Hancock County Chamber of Commerce , Doug Jenkins hosts Leslie Unger from Electric Impulse Communications to explore effective storytelling in business communication. Leslie emphasizes the significance of crafting a concise and engaging narrative to capture audience attention, especially in a fast-paced digital world. She compares this to the increasing influence of platforms like TikTok and illustrates why businesses today must develop their storytelling to remain competitive and relevant. The podcast transitions to a second segment featuring a conversation with Josh Reams of Millstream Area Credit Union. Josh shares insights on the core principles that differentiate credit unions from traditional banks, underlining the cooperative's dedication to community support and financial education. Key Takeaways: The Power of Storytelling: Leslie Unger underscores the importance of storytelling as a tool for businesses, not just for their marketing but as a strategy for audience engagement. Starting with the End: Leslie encourages businesses to start narratives with outcomes to quickly engage audiences, given today’s short attention spans. Credit Union Philosophy: Josh Reams highlights the unique cooperative nature of credit unions, focusing on community and customer-first policies. Interest Rates Explained: Josh discusses the impacts of rising interest rates on both loans and deposit savings, aiming to provide better context for members. Community Engagement: Millstream Area Credit Union’s deep involvement in local initiatives showcases the credit union model as a force for regional growth and prosperity. Music and sound effects obtained from https://www.zapsplat.com…

1
Navigating Ohio's Workforce Upskilling Initiatives 17:01

15 weeks ago17:01