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Mini-episode: Q&A with Twitter's Head of Social Marketing and Campaigns

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Manage episode 251938781 series 2610459
Content provided by @TwitterBusiness. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by @TwitterBusiness or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we sit down with Bianca Posterli, Head of Social Marketing and Campaigns at Twitter. As a strategist for many of Twitter’s own Twitter accounts, you’d be hard-pressed to find someone who knows more about what ‘works’ on the platform (and what it means for brands).

Tune in as we discuss popular questions like “how spicy can a brand be on Twitter?” and “what should you do if a Tweet flops?” while getting practical tips for everyday Tweeting.

As you listen, here are some links to help you follow along:

"Hamburger Twitter" example 1
"Hamburger Twitter" example 2
Tweetdeck site
@TwitterMusic announcing Taylor Swift's new album
@TwitterTV teams up with GOT

This episode’s hot take: What brands would you nominate as being the BEST of the best on Twitter?

For more, visit business.twitter.com (we especially recommend the Twitter Business Blog) and follow us at @TwitterBusiness

  continue reading

14 episodes

Artwork
iconShare
 
Manage episode 251938781 series 2610459
Content provided by @TwitterBusiness. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by @TwitterBusiness or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

In this episode, we sit down with Bianca Posterli, Head of Social Marketing and Campaigns at Twitter. As a strategist for many of Twitter’s own Twitter accounts, you’d be hard-pressed to find someone who knows more about what ‘works’ on the platform (and what it means for brands).

Tune in as we discuss popular questions like “how spicy can a brand be on Twitter?” and “what should you do if a Tweet flops?” while getting practical tips for everyday Tweeting.

As you listen, here are some links to help you follow along:

"Hamburger Twitter" example 1
"Hamburger Twitter" example 2
Tweetdeck site
@TwitterMusic announcing Taylor Swift's new album
@TwitterTV teams up with GOT

This episode’s hot take: What brands would you nominate as being the BEST of the best on Twitter?

For more, visit business.twitter.com (we especially recommend the Twitter Business Blog) and follow us at @TwitterBusiness

  continue reading

14 episodes

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