85: Why The 21st Century Karl Marx Would Build A Brand To Communicate Ideology

China Paradigms

Matthieu David interviews Fashionable Futures’ Kate Padget-Koh, a Founder & Consultant, Industry Expert in Fashion, and Kanch Porta Panjabi, a Founder & Entrepreneur. Their company specializes in helping clients build sustainable fashion brands in China. What Fashionable Futures’ definition of sustainability is and what their superpower is when it comes to developing brands will be the topic of discussion for today’s China Paradigm podcast. Skip to the highlights: 0:10 Guest introduction and company history 1:45 How does Fashionable Futures operate in the present? 4:55 How does Fashionable Futures define sustainability? 8:00 What is leading manufacturers to think about sustainability? 8:56 Converting sustainability into action – how does that work? 11:30 Fashionable Futures’ Superpower – turning complexity into simplicity 13:09 Maneuvering the Trade War – specific cases Fashionable Futures have dealt with 16:44 Ultra-transparency through traceability– China vs The West 21:37 Is there a need to always create a brand around a product or service? 25:35 How does Fashionable Futures know what’s going to be fashionable and what will not? 27:05 Creating brands in the 21st Century – social media and innovation catalysts 30:14 The philosophy of fashion 33:34 Is being active online a requirement for a brand nowadays? 36:18 Are there any already established brands in China that have adopted the sustainability quality that Fashionable Futures provide for their clients? 37:25 What books and podcasts have inspired Kate and Kanch in their entrepreneurial journey? 39:52 What would Kate and Kanch do as a side business should they have extra time on their hands? 41:41 What is an unexpected business success that Kate and Kanch have witnessed in China? 43:11 What is an unexpected business failure that Kate and Kanch have witnessed in China? 43:59 Outro Learn more about Fashionable Futures: https://www.fashionablefutures.com/ Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.