89: It Is Time To Get Mature With Video Marketing In China

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By China Paradigm - China Business Podcast and Daxue Consulting. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Matthieu David interviews Carlotta Godio, General Manager at FLATMIND Video Productions. How has video marketing grown in China in the past few years? What future trends in video marketing can we expect to see in China? Is censorship an issue when it comes to shooting thematic videos? These questions and more in this new China Paradigm podcast! Skip to the highlights: 0:10 Guest introduction and company history 7:37 Flatmind’s work process – steps towards creating great media 19:53 Criteria for hiring the services of a video production agency – China vs The West 28:03 Flatmind’s approach to video production in China – “Video is a must for every brand.” 34:44 Bypassing censorship – how hard is it to shoot documentaries in China? 38:58 Getting aerial footage in China – drone piloting regulations 42:04 The future trends of video formats – a comparison to the present 48:04 Testing before publishing – is it a requirement? 49:02 How do you stay up to date with business in China? 50:41 Book suggestions for gaining more knowledge about China 54:37 What has Carlotta Godio witnessed in terms of big success and a big failure related to business in China? 57:14 Outro Learn more about Flatmind: https://www.flatmind.com/ Listen & Subscribe: Apple Podcasts: https://podcasts.apple.com/us/podcast... YouTube - https://www.youtube.com/channel/UC2y6... Website: http://chinaparadigm.com/ Thanks for listening! If you like what you hear, do us a favor and write a review on iTunes. What is China Paradigms Podcast? China Paradigms is the China Business Podcast for entrepreneurs and China watchers. Learn from business professionals in China on our China Paradigms.

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