Circular Economy podcast

57:23

Martin Tomitsch and Steve Baty have written a brilliant book called Designing Tomorrow: strategic design tactics to change your practice, organization and planetary impact , published earlier this year. Martin Tomitsch is a Professor and Head of the Transdisciplinary School at the University of Technology Sydney (UTS). As a design academic and educator, Martin advocates for the transformative power of design to envision speculative futures and drive positive change. He has written lots of academic articles and seven books, including Making Cities Smarter and Design Think Make Break Repeat . Steve Baty was the inaugural CEO of the Australian Design Council, co-founder of Meld Studios and co-founder of UX Australia. He is a Director of the Product Stewardship Centre of Excellence and served two years as the President of the Interaction Design Association. Steve focuses on the integration between strategic design and traditional architectural practice, especially for improving our public spaces, infrastructure and services. You might be noticing interest around supporting responsible innovation in ways that consider all life – human and other-than-human. That might be badged as life-centred, regenerative or post-anthropocentric design, and Martin Tomitsch and Steve Baty say these approaches share an important goal, to ‘reach an operational status where human activity no longer exceeds the planetary limits.’ In Designing Tomorrow , Martin and Steve bring together several design philosophies, to help designers, strategists and policymakers amplify their impact, shift their perspectives and empower them to create lasting positive change inside organizations. We’ll talk about some of the concepts and tools they introduce in the book, why we need to carefully consider who is involved in a system and the broader implications of our design decisions, and ways to change our mindsets – including about stakeholders, our sphere of influence and how to think about strategic decisions. International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started. Stay in touch for free insights and updates… Read on for more on our guest and links to the people, organisations and other resources we mention. Don’t forget, you can subscribe to the podcast series on iTunes , Google Podcasts , PlayerFM , Spotify , TuneIn , or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox… You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode: Links for our guests: Martin Tomitsch : X: @martintom Bluesky: @martintomitsch.bsky.social LinkedIn: https://www.linkedin.com/in/martintomitsch/ Martin Tomitsch at the Transdisciplinary School (TD School) X: @UTSTDSchool LinkedIn: https://www.linkedin.com/showcase/uts-td-school/ Martin Tomitsch at the University of Technology (UTS) X: @UTSEngage LinkedIn: https://www.linkedin.com/school/university-of-technology-sydney/ Steve Baty : Bluesky: @docbaty.bsky.social LinkedIn: https://www.linkedin.com/in/stevebaty/ Books, people and organisations we mentioned Designing Tomorrow https://www.designingtomorrowbook.com/ Waste Wars, by Alexander Clapp https://www.hachette.co.uk/titles/alexander-clapp/waste-wars/9781399803144/ Braiding Sweetgrass, by Robin Wall Kimmerer https://www.robinwallkimmerer.com/books King Living https://www.kingliving.com.au/ Terreform1 https://www.terreform.org/ Catherine’s work: Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/ Circular Economy Podcast website: circulareconomypodcast.com Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/ A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2 Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/ Rethink Global www.rethinkglobal.info Sign up to get the podcast player and shownotes for each new episode emailed to your inbox Guest bios Martin Tomitsch is a Professor and Head of the Transdisciplinary School at the University of Technology Sydney (UTS), home to the award-winning Bachelor of Creative Intelligence and Innovation. As a design academic and educator, Martin advocates for the transformative power of design to envision speculative futures and drive positive change. He has authored over 150 academic articles and seven books, including Making Cities Smarter , Design Think Make Break Repeat , and Designing Tomorrow . Martin is a founding member of the Urban Interfaces group at the University of Sydney, the global Media Architecture Institute, the Austrian Network for Information and Communication Technologies for Development, and the Life Centered Design Collective.b Steve Baty was the inaugural CEO of the Australian Design Council, co-founder of Meld Studios and co-founder of UX Australia. He is a Director of the Product Stewardship Centre of Excellence and served two years as the President of the Interaction Design Association. Steve will be delivering a studio course to Masters of Architecture students at the University of Western Sydney in 2025, focusing on the integration between strategic design and traditional architectural practice. His practice is centred on improving our public spaces, infrastructure and services. Playlist: getting started with the circular economy… Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!) #1 What is the circular economy : A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business. #2 The linear economy and your risk checklist : We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation. #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints). #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit. #120 Priorities are changing : people find life is better when we care for and share things – circular economy strategies make that better for business, too. And here’s Catherine’s guide: What is the circular economy? Want to dig deeper? Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business . This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable. Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Podcast music Thanks to Belinda O’Hooley and Heidi Tidow , otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter . Search for previous episodes….…

Circular Economy Podcast

1
154 Loic Le Fouest of Clarasys: designing circular customer experiences 49:24

27 days ago49:24

49:24

Loic Le Fouest is a leading expert in Customer Experience (CX) with a strong track record of driving customer-centric transformation across the private, public, and not-for-profit sectors. As the head of the CX practice at Clarasys in the UK, Loic helps organisations design customer experiences that drive loyalty, innovation, and sustainable business growth. Clarasys describes itself as The Experience Consultancy — employee-owned, purpose-driven, and dedicated to helping organisations create better experiences for customers, employees, and the planet. Clarasys recognises that circular economy approaches often require fundamentally different relations between providers and users, and it’s keen to understand more about that. In 2022, Loic launched a partnership between Clarasys and the University of Exeter’s Centre for the Circular Economy to tackle what they saw as one of the biggest challenges in circularity — customer engagement. This collaboration led to a report and toolkit on Creating Customer Experiences in the Circular Economy, providing businesses with practical strategies to make circular models work for their customers. Loic is an experienced transformation consultant with over 10 years of consulting and industry experience, and he combines design thinking with his background in product management, digital transformation, lean 6-sigma and change management. Loic shares insights from Clarasys’ collaboration with the Exeter team, which looked at how businesses were dealing with challenges around user adoption and acceptance across the food and beverage and household appliances sectors. The research team looked at the new aspects of roles, behaviour and relationships for consumers/, and Loic explains some of the key findings around that, including ‘consumption work’ and ‘key moments that matter’ for customers. The study also found that firms were struggling to launch and scale successful circular business models, and Loic talks about two kinds of approaches to that – ‘inside out’ versus ‘outside in’. International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started. Stay in touch for free insights and updates… Read on for more on our guest and links to the people, organisations and other resources we mention. Don’t forget, you can subscribe to the podcast series on iTunes , Google Podcasts , PlayerFM , Spotify , TuneIn , or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox… You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode: Links for our guest: Loïc’s LinkedIn page Clarasys LinkedIn page Sign up to Clarasys’ Sustainability Spotlight Newsletter Clarasys report on circular behaviour change An exploration of customers and the Circular Economy report | Clarasys Clarasys March 2025 report co-published with the British Fashion Council’s Circular Fashion Innovation Network: Shaping the future of circular fashion communication Circular Economy Services | Clarasys Catherine’s work: Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/ Circular Economy Podcast website: circulareconomypodcast.com Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/ A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2 Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/ Rethink Global www.rethinkglobal.info Sign up to get the podcast player and shownotes for each new episode emailed to your inbox Guest bio Loic Le Foust is a leading expert in Customer Experience (CX) with a strong track record of driving customer-centric transformation across the private, public, and not-for-profit sectors. As the head of the CX practice at Clarasys, he helps organisations design customer experiences that drive loyalty, innovation, and sustainable business growth. In 2022, Loic launched a partnership between Clarasys and the University of Exeter’s Centre for the Circular Economy to tackle one of the biggest challenges in circularity — customer engagement. This collaboration resulted in an industry leading report and toolkit on Creating Customer Experiences in the Circular Economy, providing businesses with practical strategies to make circular models work for their customers. Clarasys is The Experience Consultancy — employee-owned, purpose-driven, and dedicated to helping organisations create better experiences for customers, employees, and the planet. Playlist: getting started with the circular economy… Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!) #1 What is the circular economy : A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business. #2 The linear economy and your risk checklist : We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation. #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints). #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit. #120 Priorities are changing : people find life is better when we care for and share things – circular economy strategies make that better for business, too. And here’s Catherine’s guide: What is the circular economy? Want to dig deeper? Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business . This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable. Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Podcast music Thanks to Belinda O’Hooley and Heidi Tidow , otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter . Search for previous episodes….…

Circular Economy Podcast

1
153 Anette Timmer of DESSO: the beauty of circularity 50:04

6 weeks ago50:04

50:04

We hear insights from Anette Timmer of DESSO by Tarkett, a leading carpet brand that was an early adopter of circular economy principles. Anette Timmer began her journey with DESSO almost 18 years ago and has played a central role in the business’ transition to a circular economy model. Anette helps to bridge the gap between the vision and execution of circular transformation, using marketing and communications to educate audiences about circularity; develop stakeholder trust and transparency; inspire behaviour change among customers; and build advocacy and momentum across the wider industry. Anette is a strong advocate for cross-industry collaboration, where businesses share experiences, and work together to create systems to circulate products and materials. DESSO is now part of Tarkett and has a long-held belief in designing with people and planet in mind, and over a decade ago, it made a bold commitment to place circularity at the core of its ambitions. Moving towards a closed-loop system has involved a total change of mindset within the business. DESSO calls its commitment the Beauty of Circularity, and it drives the business to do more with less at every stage. Anette unpacks the three pillars of DESSO’s ‘Beauty of Circularity’ strategy: designing products to live multiple lives; developing innovative materials that are made to be remade; and building systems to return flooring at end of life to complete the circular journey. And sometimes, synchronicity steps in to lend a hand! International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started. Stay in touch for free insights and updates… Read on for more on our guest and links to the people, organisations and other resources we mention. Don’t forget, you can subscribe to the podcast series on iTunes , Google Podcasts , PlayerFM , Spotify , TuneIn , or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox… You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode: Links for our guest: DESSO by Tarkett – website: https://professionals.tarkett.com/en_EU/node/desso-carpet-tile-and-roll-solutions-innovation-functionality-and-sustainability-5527 Beauty of Circularity: https://professionals.tarkett.com/en_EU/node/the-beauty-of-circularity-sustainability-campaign-18225 DESSO on LinkedIn: linkedin.com/company/desso DESSO on IG: https://www.instagram.com/desso_carpets/ ANETTE Timmer on LinkedIn: https://www.linkedin.com/in/anette-timmer-larsen-36702521/ Books, people and organisations we mentioned Cradle to Cradle by William McDonough and Michael Braungart https://mcdonough.com/cradle-to-cradle/ Catherine’s work: Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/ Circular Economy Podcast website: circulareconomypodcast.com Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/ A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2 Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/ Rethink Global www.rethinkglobal.info Sign up to get the podcast player and shownotes for each new episode emailed to your inbox Guest bio Anette Timmer, Marketing Director Workplace & Hospitality for Tarkett EMEA Anette began her journey with DESSO almost 18 years ago, and has played a central role in the business’ transition to a circular economy model, through product innovation, marketing and communications. Within her role, Anette helps to bridge the gap between the vision and execution of Tarkett’s circular transformation, using marketing and communications to educate audiences about circularity; develop stakeholder trust and transparency; inspire behaviour change among customers; and build advocacy and momentum across the wider industry. Anette is a strong advocate for radical cross-industry collaboration, where businesses habitually work together to share experiences, close material loops and create systems that enable products, materials and energy to circulate efficiently across sectors. A Danish native, Anette has lived and worked in the Netherlands and in the UK. Before joining Tarkett, she gained international business experience in Product Marketing and Communications with Trelleborg Group, General Electric and Armstrong World Industries. DESSO by Tarkett is a leading global carpet brand, with a long-held belief in designing with people and planet in mind. More than a decade ago, DESSO made a bold commitment to place circularity at the core of its ambitions. Moving away from the carpet industry’s standard take-make-waste model towards a closed-loop system has involved a total change of mindset within the business, alongside an ambitious strategy with challenging milestones. DESSO calls its commitment the Beauty of Circularity, and it drives the business to do more with less at every stage – designing products to live multiple lives; developing innovative materials that are made to be remade; and building systems to return flooring at end of life to complete the circular journey. For DESSO, circularity is a continuous journey. Continuously improving materials, nurturing collaboration and creating products that reduce environmental impact. Closing the loop, day after day. Playlist: getting started with the circular economy… Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!) #1 What is the circular economy : A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business. #2 The linear economy and your risk checklist : We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation. #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints). #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit. #120 Priorities are changing : people find life is better when we care for and share things – circular economy strategies make that better for business, too. And here’s Catherine’s guide: What is the circular economy? Want to dig deeper? Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business . This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable. Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Podcast music Thanks to Belinda O’Hooley and Heidi Tidow , otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter . Search for previous episodes….…

Circular Economy Podcast

1
152 Markus Terho: the Lifestyle Test 56:27

8 weeks ago56:27

56:27

Markus Terho tells us about the Lifestyle Test , a web-based app for anyone who’s concerned about global warming and wants to be a part of the solution by adopting a positive and sustainable lifestyle. It’s already available in 10 countries across the EU and has 350,000 users. Markus describes himself as a corporate responsibility veteran, with over three decades in the industry. He is the CEO of Sparkter, a boutique sustainability consultancy to help simplify and make sense of sustainability. Before that, Markus was the chief sustainability officer at Nokia and has been a director at the Finnish Innovation Fund Sitra. Markus is passionate about helping people to find their own way to build a good life that is also sustainable. Almost 70 per cent of Europe’s climate emissions and almost all of the damage to nature can be traced back to people’s everyday lives – how we eat, live, move around and consume. In less than 10 minutes, The Lifestyle Test gives you clear and tailored tips about simple positive and sustainable lifestyle changes that can help you save time and money and improve your quality of life. Markus explains how the test was first developed and how it’s evolved since, and explains some of the ways it’s been shaped for each different country it’s in. He goes onto explain what kind of things it covers and how it works from a user’s perspective, including the high proportion of circular economy suggested actions. Markus highlights the way conversations about climate often result in feelings of guilt and shame, and how the app is designed to help us feel we have agency, with some insights from well-established models for successful behaviour change. And we hear what’s in the pipeline for future developments, including ways to link more sustainable behaviours to other primary motivators, such as health or convenience. International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started. Stay in touch for free insights and updates… Read on for more on our guest and links to the people, organisations and other resources we mention. Don’t forget, you can subscribe to the podcast series on iTunes , Google Podcasts , PlayerFM , Spotify , TuneIn , or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox… You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode: Links for our guest: Markus Terho on LinkedIn: https://www.linkedin.com/in/markus-terho/ The Lifestyle Test: https://www.lifestyletest.eu BBC Purchasing Powers feature of the Lifestyle Test: https://www.bbc.com/storyworks/purchasing-powers/the-finnish-innovation-fund-sitra Books, people and organisations we mentioned COM-B model of behaviour change – a guide https://social-change.co.uk/files/02.09.19_COM-B_and_changing_behaviour_.pdf Article on Eco-Anxiety and agency https://www.renewablematter.eu/en/eco-anxiety-turning-distress-into-an-ally-for-action Catherine’s work: Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/ Circular Economy Podcast website: circulareconomypodcast.com Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/ A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2 Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/ Rethink Global www.rethinkglobal.info Sign up to get the podcast player and shownotes for each new episode emailed to your inbox Guest bio Markus Terho is a corporate responsibility veteran, with over three decades in the industry. He is currently the CEO of Sparkter, a boutique sustainability consultancy to help simplify and make sense of sustainability. Previously, he has served as the chief sustainability officer at Nokia and most recently he has worked as a director at the Finnish Innovation Fund Sitra. Markus is passionate about helping people to find their own way to build a good life that is sustainable. He has led teams with proven impact of accelerating people-centric sustainable transformation of society. Markus holds several positions of trust including member of CSR Advisory Group of S Group, Chairman of The Planet Company Oy and he has served as Vice Chairman of Global e-Sustainability Initiative (GeSI) and Vice Chairman of Amnesty International Finland. The Lifestyle Test is for anyone who’s concerned about global warming, and wants to be a part of the solution by adopting a positive and sustainable lifestyle. By taking a quick test, you can find out your personal carbon footprint. You also get tailored lifestyle tips and can create a plan for sustainable living. The Lifestyle Test is a web-based app, you’ll need about 2 minutes to answer the questions and you can build a plan in around 6 minutes – so in less than 10 minutes, you can get clear about simple positive and sustainable lifestyle changes that can help you save time and money and improve your quality of life. Plus, our planet will thank you – almost 70 per cent of Europe’s climate emissions and almost all of the damage to nature can be traced back to people’s everyday lives – how we eat, live, move around and consume. We can all play an active role in shaping a sustainable future. Let’s start today! Playlist: getting started with the circular economy… Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!) #1 What is the circular economy : A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business. #2 The linear economy and your risk checklist : We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation. #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints). #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit. #120 Priorities are changing : people find life is better when we care for and share things – circular economy strategies make that better for business, too. And here’s Catherine’s guide: What is the circular economy? Want to dig deeper? Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business . This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable. Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Podcast music Thanks to Belinda O’Hooley and Heidi Tidow , otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter . Search for previous episodes….…

Circular Economy Podcast

1
151 Clarissa Morawski of Reloop Platform: practical policies for circular packaging 45:31

10 weeks ago45:31

45:31

Clarissa Morawski , CEO of Reloop Platform works with governments, industry stakeholders and NGOs to develop policies for a packaging circular economy. Clarissa brings nearly 30 years of technical, analytical and communications experience in waste reduction operations and policies. She started her own consulting business in 1998 and co-founded the Reloop Platform in 2015. As CEO, Clarissa works with stakeholders and partners to develop smart, practical and effective policy frameworks and operational recommendations, and combines her no-nonsense communication skills with science to make the case for ambitious policy. Reloop Platform’s mission is to accelerate the global transition to a circular economy by working at the centre of policy-making with governments, industry stakeholders and NGOs. Reloop’s primary objective is to prevent waste, by reducing production and consumption, re-using packaging wherever possible and collecting materials properly for closed loop recycling. We talk about a recent report, the Global Recycling League Table, that Reloop produced in partnership with Eunomia; and Clarissa highlights key elements of the recent EU Packaging and Packaging Waste Regulations. Clarissa shares some insights on how to make sure policies actually make a difference and don’t get sabotaged by various vested interests; we hear how mindsets are changing, and brands are starting to see litter as a real issue. We discuss Deposit Return Schemes and which ones are seen as best-practice, and we cover some of the issues affecting the safety of virgin and recycled packaging materials. International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started. Stay in touch for free insights and updates… Read on for more on our guest and links to the people, organisations and other resources we mention. Don’t forget, you can subscribe to the podcast series on iTunes , Google Podcasts , PlayerFM , Spotify , TuneIn , or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox… You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode: Links for our guest: Clarissa Morawski on Linkedin: https://www.linkedin.com/in/clarissa-morawski-2b32b282/ Reloop’s main website: https://www.reloopplatform.org/about-reloop/ All Reloop’s reports and resources are here: https://www.reloopplatform.org/resources/ Reloop on Twitter: https://x.com/reloop_platform Reloop on Bluesky: https://bsky.app/profile/reloop.bsky.social Reloop on Linkedin: https://www.linkedin.com/company/reloop/posts/?feedView=all Books, people and organisations we mentioned Episode 141 Joel Tasche: scalable solutions to plastic pollution Catherine’s work: Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/ Circular Economy Podcast website: circulareconomypodcast.com Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/ A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2 Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/ Rethink Global www.rethinkglobal.info Sign up to get the podcast player and shownotes for each new episode emailed to your inbox Guest bio Working with governments, industry and not-for-profits, Clarissa Morawski brings nearly 30 years of technical, analytical and communications experience in waste reduction policies and operations. In 1998, she started CM Consulting ( cmconsultinginc.com ), whose published reports have been embraced as essential resources for professionals in industry and the recycling sector. In 2015, Clarissa moved with her family from Canada to Europe, where she co-founded the Reloop Platform . As CEO, Clarissa works with stakeholders and partners to develop smart, practical and effective policy frameworks and operational recommendations. Clarissa uses science and her no-nonsense communication skills to make the case for ambitious policy. Reloop is building a world free of waste by working at the centre of policy-making with governments, industry stakeholders and NGOs. Reloop is leading the transition to a global circular economy, where our natural resources remain resources. Reloop’s primary objective is preventing waste, by: Reducing production and consumption. Re-using packaging wherever possible. Collecting materials properly for recycling within a closed loop. Reloop’s programmes cover five inter-related policy areas that are central to a global circular economy for packaging: Meaningful Measurement – Packaging measurable via fully transparent and accurate data. Reuse Revolution – Packaging which is designed for circularity. Money Back – Packaging subject to deposits or charges. Collect More, Sort More – Packaging collected properly, with effective separation. Closing the loop – Packaging made with mandated high levels of recycled content. Playlist: getting started with the circular economy… Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!) #1 What is the circular economy : A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business. #2 The linear economy and your risk checklist : We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation. #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints). #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit. #120 Priorities are changing : people find life is better when we care for and share things – circular economy strategies make that better for business, too. And here’s Catherine’s guide: What is the circular economy? Want to dig deeper? Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business . This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable. Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Podcast music Thanks to Belinda O’Hooley and Heidi Tidow , otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter . Search for previous episodes….…

Circular Economy Podcast

1
150 Catherine Weetman: Creating conditions for circularity 44:44

12 weeks ago44:44

44:44

Catherine Weetman has been reflecting on what’s come up over the last series, in episodes 141 to 149. How do we create the conditions for our ideas to spread? Do we fully understand the systems that circular products or services will be embedded in or affected by, how those work, and what keeps them going? It’s likely there will be multiple systems, and some of these will be cultural, invisible and hard to disrupt. How much can you change? Could you create a new system that integrates with what’s already there? We also look at who you need to convince – your target customers might have a wide range of characteristics and motivations, and they probably want approval – even permission – from colleagues, family or friends. Often, you’ll need to convince other parties – supply chain partners, distributors, investors, employees and more. What’s the value proposition to them? What pain points are you relieving, and what benefits can you offer? Some circular solutions can solve multiple, disparate problems, either by design or from beneficial side-effects. Are you making this clear, and could it help you get more buy-in, attention and support? The last series covers episodes 141 to 149: 149 Giulia Ziino of CircularPlace: generate value from underused assets 148 Tim Forslund of Sitra: circular solutions for nature 147 Dr Alexandra Leeper of Iceland Ocean Cluster: smarter ways to create value 146 Dr Monika Hauck of Repair Rebels: Making repairs easy & fashionable 145 Evolena de Wilde of Faircado: your AI-powered second-hand shopping assistant 144 Chris Allen of Decathlon: ever-evolving circular design 143 Michael Colarossi of Avery Dennison – Digital Product Passports 142 Anna De Matos of Iceland Tool Library – igniting circular communities 141 Joel Tasche of CleanHub: scaleable solutions to plastic pollution International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started. Stay in touch for free insights and updates… Read on for more on our guest and links to the people, organisations and other resources we mention. Don’t forget, you can subscribe to the podcast series on iTunes , Google Podcasts , PlayerFM , Spotify , TuneIn , or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox… You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode: Books, people and organisations we mentioned Seth Godin, This is Strategy: Make Better Plans (2024), #14. https://www.sethgodin.com/#this-is-strategy The 100% Fish project – image of the ‘ Incredible Fishy Value Machine’: https://sjavarklasinn.is/en/iceland-ocean-cluster/100-fish/ The 5th Factor X publication from the German Federal Environment Agency (UBA), The Impossibilities of the Circular Economy: Separating Aspirations from Reality examines what the promise of an endless circle can and cannot deliver. It provides a solid starting point to advance circular approaches to our economies (including industrial and social processes) at a more fundamental level. It allows the reader to see through the marketing and policy charade that sells the circular economy as a silver bullet. Catherine’s work: Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/ Circular Economy Podcast website: circulareconomypodcast.com Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/ A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2 Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/ Rethink Global www.rethinkglobal.info Sign up to get the podcast player and shownotes for each new episode emailed to your inbox Playlist: getting started with the circular economy… Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!) #1 What is the circular economy : A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business. #2 The linear economy and your risk checklist : We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation. #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints). #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit. #120 Priorities are changing : people find life is better when we care for and share things – circular economy strategies make that better for business, too. And here’s Catherine’s guide: What is the circular economy? Want to dig deeper? Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business . This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable. Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Podcast music Thanks to Belinda O’Hooley and Heidi Tidow , otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter . Search for previous episodes….…

Circular Economy Podcast

1
149 Giulia Ziino of CircularPlace: generate value from underused assets 44:05

14 weeks ago44:05

44:05

Giulia Ziino is a co-founder of CircularPlace , a digital platform that helps organizations generate value by reusing and repurposing underutilized products and equipment. These services are needed more than ever, by a wide range of organizations. The pandemic, working from home and now hybrid working upturned the entire concept of workspaces, and organizations need to resize, relocate or restructure on a regular basis. That usually means changing office layouts. Manufacturing businesses may need to update or replace machinery and equipment to reflect changing specifications or what’s selling well in their product mix. And hotels and hospitality venues need to keep their furniture and equipment looking fresh and attractive – and some rooms or areas might look tired, with others hardly used. All of this means that furniture, equipment and other items become available, and often these might be in as-new condition, or just lightly used. Even if they are more worn, they may be suitable for refurbishment, repair or remanufacturing. The CircularPlace platform is available as a white-label solution, and facilitates the sale or donation of equipment, furniture and other unwanted items, either within the company or to external buyers. This provides tax benefits as well as reducing GHG emissions and waste. CircularPlace was founded in 2021, and clients now include Microsoft France, Sodexo, Schneider and Fedex. Giulia Ziino joined CircularPlace as a late-stage co-founder, bringing international experience and initially taking on the role of Chief of Staff, where she focused on expanding and stabilizing the brand. Now, as Chief Marketing Officer, Giulia is building a robust presence for CircularPlace in the B2B circular economy space and driving impactful storytelling around sustainability. We’ll hear how CircularPlace helps clients with asset and inventory management, with logistics, and provides an impact calculator to measure carbon savings. We hear what’s encouraging companies to look at these solutions, and how the platform links clients with specialist resellers, improving the value recovered as well boosting the existing reuse markets. International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started. Stay in touch for free insights and updates… Read on for more on our guest and links to the people, organisations and other resources we mention. Don’t forget, you can subscribe to the podcast series on iTunes , Google Podcasts , PlayerFM , Spotify , TuneIn , or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox… You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode: Links for our guest: Giulia Ziino on LinkedIn : https://www.linkedin.com/in/giuliaziino/ Circular Place website: https://circularplace.fr/ CircularPlace on LinkedIn : https://www.linkedin.com/company/circularplace/ Instagram : https://www.instagram.com/we_are_circularplace/?hl=en CircularPlace on Spotify ( french) : https://open.spotify.com/show/69bfLDp8Y1bcFew2hjSeRQ Catherine’s work: Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/ Circular Economy Podcast website: circulareconomypodcast.com Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/ A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2 Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/ Rethink Global www.rethinkglobal.info Sign up to get the podcast player and shownotes for each new episode emailed to your inbox Guest bio Giulia Ziino – Co-founder & Chief Marketing Officer at CircularPlace is an accomplished graduate of ESCP Business School and brings a wealth of international experience to CircularPlace. She joined as a late-stage co-founder, initially taking on the role of Chief of Staff, where she focused on expanding and stabilizing the brand. Now, as Chief Marketing Officer, Giulia leads CircularPlace’s marketing initiatives, building a robust presence in the B2B circular economy space and driving impactful storytelling around sustainability. CircularPlace is a digital platform that revolutionizes sustainability in business asset management, allowing companies to efficiently manage, donate, and sell underutilized physical resources, thereby reducing the impact on the environment. Playlist: getting started with the circular economy… Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!) #1 What is the circular economy : A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business. #2 The linear economy and your risk checklist : We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation. #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints). #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit. #120 Priorities are changing : people find life is better when we care for and share things – circular economy strategies make that better for business, too. And here’s Catherine’s guide: What is the circular economy? Want to dig deeper? Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business . This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable. Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Podcast music Thanks to Belinda O’Hooley and Heidi Tidow , otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter . Search for previous episodes….…

Circular Economy Podcast

1
148 Tim Forslund of Sitra: circular solutions for nature 46:40

16 weeks ago46:40

46:40

Tim Forslund works on the circular economy at the Finnish Innovation Fund Sitra . As a key part of his work at Sitra, Tim has analysed how circular economy strategies can help tackle biodiversity loss, including through the circular bioeconomy. We’ll be talking about Sitra’s latest handbook for businesses, CIRCULAR SOLUTIONS FOR NATURE, which helps companies aiming to integrate circular business models into their operations so they can address biodiversity loss. Sitra’s handbook includes a primer on the interconnections between circularity and nature, and sets out a three-step approach for action: identifying critical biodiversity impacts in the value chain; using circular solutions to tackle these impacts; designing the circular transformation journey. Sitra is a public fund, think tank and future house. The circular economy has been a central part of Sitra’s work for more than 10 years. In 2016, it led the work for the world’s first national circular economy roadmap, and in 2017, it started the World Circular Economy Forum. CIRCULAR SOLUTIONS FOR NATURE is the third of Sitra’s handbooks for business, following on from its publications on technology and the chemical industry International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started. Stay in touch for free insights and updates… Read on for more on our guest and links to the people, organisations and other resources we mention. Don’t forget, you can subscribe to the podcast series on iTunes , Google Podcasts , PlayerFM , Spotify , TuneIn , or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox… You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode: Links for our guest: Tim Forslund on LinkedIn: https://www.linkedin.com/in/tim-forslund-7701b3136/ Sitra on LinkedIn: https://www.linkedin.com/company/sitra/posts/?feedView=all WCEF’s LinkedIn: https://www.linkedin.com/company/world-circular-economy-forum/posts/?feedView=all Sitra’s Circular solutions for Nature – handbook and case list: https://www.sitra.fi/en/projects/circular-solutions-for-nature/ Books, people and organisations we mentioned Axfoundation https://www.axfoundation.se The Lifestyle test: https://www.sitra.fi/en/projects/lifestyle-test-2/ Catherine’s work: Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/ Circular Economy Podcast website: circulareconomypodcast.com Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/ A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2 Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/ Rethink Global www.rethinkglobal.info Sign up to get the podcast player and shownotes for each new episode emailed to your inbox Guest bio Tim Forslund works with circular economy at the Finnish Innovation Fund Sitra . As a key part of his work at Sitra, Tim has analysed how circular economy strategies can help tackle biodiversity loss, not least through the circular bioeconomy. Tim now spends most of his time within the Policy Lab of the EU Circular Economy Resource Centre, which has been set up to facilitate exchange with and support EU Partner Countries in the Global South with their circular economy work. The Finnish Innovation Fund Sitra is a public fund, think tank and future house. Its role is to anticipate the future, drive change and accelerate solutions to major challenges in our society in collaboration with other actors. The circular economy has been a central part of Sitra’s work for more than 10 years. In 2016, Sitra led the work with the world’s first national circular economy roadmap, and in 2017, it started the World Circular Economy Forum . Playlist: getting started with the circular economy… Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!) #1 What is the circular economy : A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business. #2 The linear economy and your risk checklist : We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation. #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints). #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit. #120 Priorities are changing : people find life is better when we care for and share things – circular economy strategies make that better for business, too. And here’s Catherine’s guide: What is the circular economy? Want to dig deeper? Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business . This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable. Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Podcast music Thanks to Belinda O’Hooley and Heidi Tidow , otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter . Previous episodes…. 147 Dr Alexandra Leeper: smarter ways to create value 15th December 2024 bioeconomy Blue Economy Circular economy industrial symbiosis resources social value strategy Dr Alexandra Leeper is the CEO of the Iceland Ocean Cluster and is passionate about the sustainable use of ocean resources. She’s working as a scientist intrapreneur in the blue and circular economies, drawing on diverse experiences from working all over the world in universities, consultancies, and at sea. Alexandra has a background in marine resources and completed an industrial… Dr Monika Hauck: making repairs easy & fashionable 1st December 2024 Circular economy fashion & textiles repair startups Entrepreneur Dr. Monika Hauck is tapping into the emotional charge we feel after getting something repaired, and using that to revolutionize how we choose and care for our clothing and accessories. Dr. Monika Hauck is the founder of Repair Rebels, a digital B2C & B2B fashion repair platform that’s a pioneer solution in the German market, with a goal is… 145 Evolena de Wilde of Faircado: your AI-powered second-hand shopping assistant 17th November 2024 behaviour Circular economy enablers resale technology Evolena de Wilde d’Estmael is co-founder & CEO of Faircado, a Berlin-based startup that provides the first AI-powered second-hand shopping assistant in Europe. Faircado’s technology helps people find the best second-hand alternatives to what they are searching for online. Driven by the mission to reduce global waste and support the shift to a circular economy, Faircado’s goal is to help… 144 Chris Allen of Decathlon: ever-evolving circular design 3rd November 2024 Circular economy design durability repair resale Chris Allen, Sustainability Leader and Head of Circular Business Development at Decathlon UK. You’ve probably heard of Decathlon, which is the world’s largest sporting goods retailer, with over 1,700 stores in more than 70 countries. It’s a family-owned company, founded in 1976, and inspired by the belief that the best sports products should be accessible to everyone. Chris Allen has… 143 Michael Colarossi – Digital Product Passports 20th October 2024 Circular economy enablers Michael Colarossi of Avery Dennison explains how Digital Product Passports can be a key enabler in the transition to a circular economy. Michael is head of Enterprise Sustainability at Avery Dennison, which specializes in global materials science and digital identification solutions. As part of the the leadership team, Michael is responsible for environmental, social and governance (ESG) strategy across the… 1 2 3 4 … 30 Next…

Circular Economy Podcast

1
147 Dr Alexandra Leeper: smarter ways to create value 48:35

19 weeks ago48:35

48:35

Dr Alexandra Leeper is the CEO of the Iceland Ocean Cluster and is passionate about the sustainable use of ocean resources. She’s working as a scientist intrapreneur in the blue and circular economies, drawing on diverse experiences from working all over the world in universities, consultancies, and at sea. Alexandra has a background in marine resources and completed an industrial doctorate in aquaculture and circular economy in 2021. Her work focuses on sustainable value creation, positive impact in the blue economy and supporting the development of ocean clusters around the world. The Iceland Ocean Cluster is at the center of maritime innovation in Iceland, with a mission to create value by connecting together entrepreneurs, businesses and knowledge in the blue economy. They describe their flagship project, 100% Fish , as an ‘incredible fishy value machine’. 100% Fish is all about inspiring the seafood and fish sectors to utilize more of each fish, increase the value of each fish landed, support new business opportunities, increase employment and most importantly decrease waste. It’s incredibly successful – since the 1990s, the utilization of fishery by-products has increased 30-fold, the export value per kilogram of fish has risen by a factor of 4 and a wide array of different products have been developed. Alexandra explains how that works in practice, and how it’s sparked a movement around the world, with other Ocean Clusters using the same approach to come up with their own incredible value machines, and create value for their local blue economies. Speaker, author and strategic advisor Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes a wide range of practical examples and tips on getting started. Stay in touch for free insights and updates… Read on for more on our guest and links to the people, organisations and other resources we mention. Don’t forget, you can subscribe to the podcast series on iTunes , Google Podcasts , PlayerFM , Spotify , TuneIn , or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox… You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode: Links for our guest: Dr Alexandra Leeper on LinkedIn https://www.linkedin.com/in/alexandra-leeper-phd-92410150/ Iceland Ocean Cluster website https://www.sjavarklasinn.is/en/ Heim – Íslenski sjávarklasinn (sjavarklasinn.is) 100% Fish and the Incredible Fishy Value Machine sketch https://sjavarklasinn.is/en/iceland-ocean-cluster/100-fish/ Resources Great Lakes Governors and Premiers (gsgp.org) Books, people and organisations we mentioned Marea (Micro algae) https://mareaiceland.com/ Kerecis (skin grafts) https://www.kerecis.com/ Feel (collagen) https://WeAreFeel.com Matis (food & biotech research) https://matis.is/en/ Kontali (seafood data and market insight) https://www.kontali.com/ Tiny Fish in Scotland (making use of small salmon) https://tiny-fish.uk/ Catherine’s work: Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/ Circular Economy Podcast website: circulareconomypodcast.com Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/ A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2 Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/ Rethink Global www.rethinkglobal.info Sign up to get the podcast player and shownotes for each new episode emailed to your inbox Guest bio Dr Alexandra Leeper is CEO of the Iceland Ocean Cluster. She is passionate about leadership for the sustainable use of ocean resources. Her role is that of a scientist intrapreneur in the blue and circular economies, from which she draws on diverse experiences from working all over the world in universities, consultancies, and at sea. Alexandra has a background in marine resources and completed an industrial doctorate in aquaculture and circular economy in 2021 in collaboration with Matís, Food and Biotech Iceland and the Norwegian University of Life Sciences. Her work focuses on sustainable value creation, positive impact in the blue economy and supporting the development of ocean clusters around the world. She is committed to promote the visibility and connection of women in the startup sector and is herself a co-founder of Hringvarmi, an agri-tech startup that utilises waste heat for controlled environment food production. The Iceland Ocean Cluster is a world leader in 100% Fish, supporting, connecting, incubating, investing, and growing startups that create value from material formerly considered waste. The Iceland Ocean Cluster is an industrial cluster fostering collaboration, innovation and entrepreneurship in the blue economy: it supports, incubates and invests in startups creating value from under-utilised marine ressources – pushing to do more with less. Playlist: getting started with the circular economy… Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!) #1 What is the circular economy : A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business. #2 The linear economy and your risk checklist : We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation. #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints). #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit. #120 Priorities are changing : people find life is better when we care for and share things – circular economy strategies make that better for business, too. And here’s Catherine’s guide: What is the circular economy? Want to dig deeper? Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business . This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable. Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Podcast music Thanks to Belinda O’Hooley and Heidi Tidow , otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter . Previous episodes….…

Circular Economy Podcast

1
146 Dr Monika Hauck: making repairs easy and fashionable 48:47

21 weeks ago48:47

48:47

Entrepreneur Dr. Monika Hauck is tapping into the emotional charge we feel after getting something repaired, and using that to revolutionize how we choose and care for our clothing and accessories. Dr. Monika Hauck is the founder of Repair Rebels , a digital B2C & B2B fashion repair platform that’s a pioneer solution in the German market, with a goal is to make textile and shoe repairs digital, convenient and fashionable! Repair Rebels started in 2021, and has already won numerous prestigious awards, including the German Ecodesign Award . Dr. Monika Hauck is a creative economist, entrepreneur, social activist, and researcher specializing in Open and Collaborative Innovation. Her Ph.D. focused on Corporate Venturing and Open Innovation in the fashion industry. Monika has also founded the WHU Entrepreneurship Center to support startups and corporate innovation initiatives in Germany’s North Rhine-Westphalia (NRW) region. Monika was passionate about fashion from a young age, and later worked as a model for renowned international agencies and brands. You may have heard of “Fashion Revolution,” a British social enterprise – in 2018, Monika became the Fashion Revolution City Ambassador in Düsseldorf. Then, in 2019, she launched change-room.org , a think tank dedicated to sustainable and inclusive innovation in fashion. Now, Monika combines her expertise in fashion, innovation management and sustainable development with her commitment to revitalising local craftsmanship. Monika explains how Repair Rebels works for customers and repairers, and how Repair Rebels is meeting the needs of different groups of customers. We hear how Repair Rebels was inspired by Monika’s childhood in Lithuania, where she learned to sew and repair clothing while still at school. Monika outlines some of the trends she is seeing around fashion consumption and the circular economy, and we discuss the reasons that big businesses are finding it so hard to change course. We also talked about the Lean StartUp concept, and how that can be helpful to circular entrepreneurs. International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity. Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started. Stay in touch for free insights and updates… Read on for more on our guest and links to the people, organisations and other resources we mention. Don’t forget, you can subscribe to the podcast series on iTunes , Google Podcasts , PlayerFM , Spotify , TuneIn , or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox… You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences. Links we mention in the episode: Links for our guest: Links for Repair Rebels: https://www.repair-rebels.com https://www.linkedin.com/company/66901226/admin/dashboard/ https://www.instagram.com/repair_rebels Links for Monika Hauck: https://www.linkedin.com/in/dr-monika-hauck/ https://www.instagram.com/monikahauck/ https://www.youtube.com/watch?v=9OV6UmMTjzA Books, people and organisations we mentioned The concept of buyer awareness stages is from Eugene Schwartz, a famous copywriter, and described in his 1966 book, Breakthrough Advertising . Here’s a blog, explaining the stages and the psychology behind them: https://www.melissabolton.com/stages-of-awareness/ Circular Economy Podcast episode 132 – Re-Action – repairing: from radical to renaissance . Three businesses helping people discover that repairing means caring – Sheffield Clothing Repair, Snowdonia Gear Repair, Vicky Bikes https://www.rethinkglobal.info/132-re-action-repairing-from-radical-to-renaissance/ The Innovators Solution, by Clayton M. Christensen, Michael E. Raynor https://www.christenseninstitute.org/book/the-innovators-solution/ Catherine’s work: Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/ Circular Economy Podcast website: circulareconomypodcast.com Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/ A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2 Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/ Rethink Global www.rethinkglobal.info Sign up to get the podcast player and shownotes for each new episode emailed to your inbox Guest bio Dr. Monika Hauck is a creative economist, entrepreneur, social activist, and researcher specializing in Open and Collaborative Innovation. In September 2019, she earned her Ph.D. (summa cum laude) from WHU – Otto Beisheim School of Management, focusing on Corporate Venturing and Open Innovation in the fashion industry. In April 2018, Monika founded the WHU Entrepreneurship Center, where she served as Managing Director. Her work centered on supporting startups and corporate innovation initiatives, contributing actively to building a robust startup ecosystem in the North Rhine-Westphalia (NRW) region. In 2018, Monika became the City Ambassador in Düsseldorf for “Fashion Revolution,” a British social enterprise. Then, in October 2019, she launched change-room.org, a think tank dedicated to sustainable and inclusive innovation in fashion. In 2021, Monika founded Repair Rebels, a digital B2C & B2B fashion repair platform – a pioneer solutions in the German market. By digitalizing the local craftsmanship, the goals of the startup is to make textile and shoe repairs digital, convenient and fashionable! Repair Rebels has since won numerous prestigious awards, including the German Ecodesign Award presented by Steffi Lemke, Federal Minister for the Environment and Consumer Protection. Repair Rebels was inspired by Monika’s childhood in Lithuania, where she learned to sew and repair clothing while still at school. Early on, she developed a passion for fashion, working as a model for renowned international agencies and brands. Today, Monika’s unique expertise in fashion, innovation management and sustainable development, paired with her commitment to revitalising local craftsmanship, positions her as a sought-after advisor, lecturer, and speaker. Playlist: getting started with the circular economy… Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!) #1 What is the circular economy : A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business. #2 The linear economy and your risk checklist : We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation. #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints). #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit. #120 Priorities are changing : people find life is better when we care for and share things – circular economy strategies make that better for business, too. And here’s Catherine’s guide: What is the circular economy? Want to dig deeper? Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business . This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable. Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email … Podcast music Thanks to Belinda O’Hooley and Heidi Tidow , otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter . Previous episodes….…

Circular Economy Podcast

1
145 Evolena de Wilde of Faircado: your AI-powered second-hand shopping assistant 44:57

23 weeks ago44:57

44:57

Evolena de Wilde d’Estmael is co-founder & CEO of Faircado, a Berlin-based startup that provides the first AI-powered second-hand shopping assistant in Europe. Faircado’s technology helps people find the best second-hand alternatives to what they are searching for online. Driven by the mission to reduce global waste and support the shift to a circular economy, Faircado’s goal is to help make second-hand goods the first choice for consumers. Evolena was born in Belgium and is proud to be an impact entrepreneur, committed to the circular economy and sustainability. She was named one of the top 100 women in social enterprise in 2022 and is an EU Climate Pact Ambassador. Evolena is also the co-founder of Solidartsy, a non-profit dedicated to bridging the art world’s gender pay gap. Faircado is available as a browser extension, working in the background to search for second-hand alternatives to whatever you’re looking to buy, and Evolena explains why they decided to start with a browser extension rather than an app or a website. Until recently, Faircado was available only in Germany, and yet already has 100 million products integrated from 60 different partners. Evolena talks about the numbers and the partnerships, including how this works commercially and how companies like eBay are reacting. We hear about the underlying principles for designing the technology, and how Faircado has used research into habits and behaviours to make it easy for people to adopt. Evolena shares some of her fascinating backstory too, which blends a deep sense of purpose with making interesting and maybe unexpected choices at various forks in the road.…

Circular Economy Podcast

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144 Chris Allen of Decathlon: ever-evolving circular design 54:42

25 weeks ago54:42

54:42

Chris Allen, Sustainability Leader and Head of Circular Business Development at Decathlon UK. You’ve probably heard of Decathlon, which is the world’s largest sporting goods retailer, with over 1,700 stores in more than 70 countries. It’s a family-owned company, founded in 1976, and inspired by the belief that the best sports products should be accessible to everyone. Chris Allen has 15 Years experience in Decathlon spanning various retail management roles, including several years in Category Management and Head of Outdoor before being appointed to his Sustainability role in 2022. Chris has a degree in Sports Engineering and is an advocate of all things outdoors, and loves being out on his bike or at the local climbing wall. Decathlon describes itself as specialising in the creation and production of innovative sporting goods designed to delight and move people through the wonders of sport, including cycling, hiking, running, swimming and football. Decathlon sees its mission as ever-evolving and high-performance design, the best quality at the lowest possible price, and expert advice that customers of all ages, backgrounds and skill levels can access in-store or online, from anywhere, at any time. Decathlon has an integrated business model, with over twenty in-house brands as well as supplying well-known brands including Asics, Adidas, Garmin, Puma, Quiksilver, Reebok, Salomon, and many others. In the UK, Decathlon offers a 2-year warranty on its own brand products, has buy-back programme so customers can save money and trade in their old gear. It sells through it’s retail stores and online, and offers a 365-day returns policy, giving customers a whole year to decide if something is right for them. Chris will talk us through Decathlon’s approach, including how the buy-back, second-life and repair programmes work in practice, and how he’s working with the in-house and external product and design teams to implement a whole-systems approach to sustainability.…

Circular Economy Podcast

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143 Michael Colarossi – Digital Product Passports 49:31

27 weeks ago49:31

49:31

Michael Colarossi of Avery Dennison explains how Digital Product Passports can be a key enabler in the transition to a circular economy. Michael is head of Enterprise Sustainability at Avery Dennison, which specializes in global materials science and digital identification solutions. As part of the the leadership team, Michael is responsible for environmental, social and governance (ESG) strategy across the company’s worldwide operations. His work focuses on climate action, decarbonization, global supply chain transparency, digital product passports, circular labels and packaging materials. You might already know that the European Union is rolling out a new regulation meaning that nearly all products sold in the EU will require a Digital Product Passport (DPP). The initiative is part of the Ecodesign for Sustainable Products Regulation, and aims to enhance transparency and improve availability of reliable product data, by providing comprehensive information about each product’s origin, materials, environmental impact, and recommendations for disposal. The EU Digital Product Passport will include a unique product identifier, compliance documentation, and information on substances of concern. It will also provide user manuals, safety instructions, and guidance on product disposal. The EU intends that Digital Product Passports will enhance supply chain management, ensure regulatory compliance, and help companies identify and mitigate risks related to authenticity and environmental impact. For example, those products like mattresses, sofas and other home furnishings often contain multiple materials, including some natural fibres like wool and cotton, plus synthetics like polyester. The more we know about the make up of the product, the easier it is to decide whether and how it could be refurbished, remanfactured or recycled. The EU regulations will be mandatory for industrial and electric vehicle batteries from 2027, and other product categories, including textiles, are expected to follow by 2030. Michael Colarossi gives us a broader overview of Digital Product Passports, including what kinds of products are they useful for, and what forms they take. As Michael explains, the EU regulations only require the passport to provide details for the type of product – not for every individual unit of that product. We discuss why that more detailed approach would be better. We talk about the potential for Digital Product Passports to guard against fraud and misinformation This isn’t straightforward, and we talk about some of the barriers and difficulties from a company perspective, together with the advantages that help make a good business case for doing it, even without the legislation.…

Circular Economy Podcast

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142 Anna De Matos – igniting circular communities 43:16

29 weeks ago43:16

43:16

Anna De Matos is the founder of several community-focused sharing initiatives, and a force of nature. Originally from Brazil, Anna De Matos went to university in the UK and moved to Iceland in 2017. Inspired by a visit to Toronto's tool library, Anna started a tool library and repair café, and managed to bootstrap and crowdfund her way to establishing these – all whilst dealing with the serious challenges of autoimmune disease. Anna has degrees in Conservation and Restoration and is now channelling her skills and experience into helping people conserve and restore their things. She founded the Munasafn RVK Tool Library to promote shared resource use and has organized numerous repair café events, fostering a culture of repair and reuse within Icelandic communities. Anna’s skills go beyond organising and bringing people together, and she’s also created a technology add-on to MyTurn’s Library of Things software to provide a self-service kiosk option for Libraries of Things. Anna’s hands-on experience in running these initiatives provides her with unique insights into the practical needs of communities, which she has channeled into the creation of the Circular Library Network (CLN), helping communities around the world manage their own "libraries of things," promoting sustainability through shared access to essential items – so we can all get more, from less. Anna’s story is inspiring, and fascinating, with many forks in the road that led her to what she’s doing now.…

Circular Economy Podcast

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141 Joel Tasche: scaleable solutions to plastic pollution 51:24

31 weeks ago51:24