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135 Tuomo Laine: unlocking circular business models
Manage episode 426300862 series 2592657
Tuomo Laine is the CEO and co-founder of Twice Commerce, which provides software to help its clients unlock a range of circular business models.
Tuomo is known for being straightforward and action-oriented, and for his dedication to using entrepreneurship for societal good. He is a member of the Unreasonable Group Fellowship, and is occasionally invited to lecture at Aalto University, to share his venture building experiences.
Twice Commerce’s mission is to uncouple economic growth from the extraction of new materials, and it helps a broad spectrum of clients, from large retailers to individual sellers.
The platform aims to enhance the value of any kind of object – by extending product lifecycles, unlocking more usage and sales from each item, conserving resources, improving value chain gross margin and reducing the need for new manufacturing. This is all about creating more value through circularity, not finding ways to reduce quality or reduce the pay for workers.
Twice Commerce’s clients include Decathlon, Rab Outdoors, Intersport, Motonet and many others, covering clothing, outdoor equipment, tools and much more, and by enabling improvements to the bottom line, Twice Commerce helps clients align profitability with environmental stewardship.
Tuomo and his colleagues are getting to the crux of how to redesign the typical one-way commerce software to facilitate circular solutions and to address the elements that are adding cost, complexity or dysfunctionality.
This is all about unlocking productivity – not just labour productivity, but thinking about how to leverage more value from the inputs you’ve invested in every unit that comes off the production line.
International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity.
Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.
Stay in touch for free insights and updates…
Read on for more on our guest and links to the people, organisations and other resources we mention.
Don’t forget, you can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox…
You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences.
Links we mention in the episode:
Catherine’s work:
- Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/
- Circular Economy Podcast website: circulareconomypodcast.com
- Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/
- A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2
- Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/
- Rethink Global www.rethinkglobal.info
- Sign up to get the podcast player and shownotes for each new episode emailed to your inbox
Links for our guest:
- https://www.linkedin.com/company/twicecommerce
- https://www.twicecommerce.com/
- https://www.youtube.com/@twicecommerce
Books, people and organisations we mentioned
128 Tara Button: products that say ‘Buy Me Once’ https://www.rethinkglobal.info/128-tara-button-products-that-say-buy-me-once/
Guest bio
Tuomo Laine is the CEO and co-founder of Twice Commerce, a commerce platform focused on enabling sustainable commerce and speeding up the adoption of the circular economy globally. Tuomo is known for his straightforward and action-oriented attitude and his dedication to using entrepreneurship for societal good. He is a member of the Unreasonable Group Fellowship, and occasionally invited lecturer at Aalto University regarding his experiences in venture building.
Twice’s mission is to uncouple economic growth from the extraction of new materials. It enables a broad spectrum of businesses, from large retailers to individual sellers, to prosper sustainably. The platform’s vision is to enhance the value of any thing – by extending product lifecycles, facilitating more usage and sales from each item, conserving resources, improving value chain gross margin and reducing the need for new manufacturing— without forgetting that your purchase is someone else’s salary. Searching for bottom line improvement both for businesses and the planet, thereby aligning profitability with environmental stewardship.
Playlist: getting started with the circular economy…
Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!)
- #1 What is the circular economy: A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business.
- #2 The linear economy and your risk checklist: We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation.
- #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints).
- #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit.
- #120 Priorities are changing: people find life is better when we care for and share things – circular economy strategies make that better for business, too.
And here’s Catherine’s guide: What is the circular economy?
Want to dig deeper?
Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business. This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable.
Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email…
Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email…
Podcast music
Thanks to Belinda O’Hooley and Heidi Tidow, otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter.
Previous episodes….
![Ep134 Jane Martin City to Sea](https://www.rethinkglobal.info/wp-content/uploads/2024/06/Ep134-Jane-Martin-City-to-Sea-1.png)
134 Jane Martin of City to Sea: powering refill & reuse on-the-go
16th June 2024
Circular economy
food
Packaging
plastic
refills
reuse
To mark World Refill Day 2024, we talk to Jane Martin, the CEO of City to Sea, a campaigning non-profit with a mission to prevent plastic pollution at source. World Refill Day is a global campaign to prevent plastic pollution and help people live with less waste. It’s a day of action each year, designed to create an alternative vision…
![Ep133 Re-Action repurposing](https://www.rethinkglobal.info/wp-content/uploads/2024/06/Ep133-Re-Action-repurposing.png)
133 Re-Action – repurposing: a new life for unwanted stuff
9th June 2024
Circular economy
design
materials
repurpose
social value
This is the 4th and final episode in the special 5th Anniversary mini-series featuring the Re-Action Collective, and we’re focusing on repurposing – using creativity and craft skills to breathe new life into unwanted outdoor gear, clothing and workwear. We’ll hear from the founders of two small repurposing businesses: First, Jen Dickinson, founder of Dirtbags Climbing, an upcycling workshop in…
![Ep132 Re-Action repairing](https://www.rethinkglobal.info/wp-content/uploads/2024/05/Ep132-Re-Action-repairing.png)
132 Re-Action – repairing: from radical to renaissance
2nd June 2024
Circular economy
product design
sharing
social value
This is #3 in the 5th Anniversary mini-series featuring the Re-Action Collective, and focuses on repairing. We hear from the founders of three UK businesses that are helping people repair their outdoor clothing and equipment: Rosanna Watson at Snowdonia Gear Repair, Becky Kirby at Sheffield Clothing Repair, and Vicky Balfour of Vicky Bikes. The strapline for this episode was inspired…
![Ep131 Re-Action sharing](https://www.rethinkglobal.info/wp-content/uploads/2024/05/Ep131-Re-Action-sharing.png)
131 Re-Action – Sharing: Serving more people with less stuff
26th May 2024
Circular economy
rental
sharing
social value
This is #2 in the 5th Anniversary mini-series featuring the Re-Action Collective, and focuses on sharing and ‘pay to use’. We hear from the founders of three startups enabling people to have convenient and affordable access to high-quality outdoor gear: Anna Smoothy from Cirkel Supply, Rebecca Heaps from Tentshare and Bruce Leishman from KitUp Adventures. The strapline for this episode…
![Ep130 Heather Davies – the Re-Action Collective](https://www.rethinkglobal.info/wp-content/uploads/2024/05/Ep130-Heather-Davies-the-Re-Action-Collective.png)
130 Heather Davies: the Re-Action Collective
19th May 2024
Circular economy
repair
reuse
sharing
social value
It’s now 5 years since I started the podcast, and to celebrate, I’m doing a 5th anniversary mini-series. I’ve invited several guests from the Re-Action Collective, a group of circular economy pioneers in the outdoor sports sector. Over the next few episodes, we’ll be hearing from them and exploring 3 different types of circularity – sharing, repairing and repurposing. The…
140 episodes
Manage episode 426300862 series 2592657
Tuomo Laine is the CEO and co-founder of Twice Commerce, which provides software to help its clients unlock a range of circular business models.
Tuomo is known for being straightforward and action-oriented, and for his dedication to using entrepreneurship for societal good. He is a member of the Unreasonable Group Fellowship, and is occasionally invited to lecture at Aalto University, to share his venture building experiences.
Twice Commerce’s mission is to uncouple economic growth from the extraction of new materials, and it helps a broad spectrum of clients, from large retailers to individual sellers.
The platform aims to enhance the value of any kind of object – by extending product lifecycles, unlocking more usage and sales from each item, conserving resources, improving value chain gross margin and reducing the need for new manufacturing. This is all about creating more value through circularity, not finding ways to reduce quality or reduce the pay for workers.
Twice Commerce’s clients include Decathlon, Rab Outdoors, Intersport, Motonet and many others, covering clothing, outdoor equipment, tools and much more, and by enabling improvements to the bottom line, Twice Commerce helps clients align profitability with environmental stewardship.
Tuomo and his colleagues are getting to the crux of how to redesign the typical one-way commerce software to facilitate circular solutions and to address the elements that are adding cost, complexity or dysfunctionality.
This is all about unlocking productivity – not just labour productivity, but thinking about how to leverage more value from the inputs you’ve invested in every unit that comes off the production line.
International speaker, author and strategic advisor, Catherine Weetman helps people discover why circular, regenerative and fair solutions are better for people, planet – and prosperity.
Catherine’s award-winning book: A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business includes lots of practical examples and tips on getting started.
Stay in touch for free insights and updates…
Read on for more on our guest and links to the people, organisations and other resources we mention.
Don’t forget, you can subscribe to the podcast series on iTunes, Google Podcasts, PlayerFM, Spotify, TuneIn, or search for “circular economy” in your favourite podcast app. Stay in touch to get free insights and updates, direct to your inbox…
You can also use our interactive, searchable podcast index to find episodes by sector, by region or by circular strategy. Plus, there is now a regular Circular Economy Podcast newsletter, so you get the latest episode show notes and links delivered to your inbox on Sunday morning, each fortnight. The newsletter includes a link to the episode page on our website, with an audio player. You can subscribe by clicking this link to update your preferences.
Links we mention in the episode:
Catherine’s work:
- Circular Economy Podcast on LinkedIn: linkedin.com/showcase/circular-economy-podcast/
- Circular Economy Podcast website: circulareconomypodcast.com
- Catherine Weetman on LinkedIn: https://www.linkedin.com/in/catherine-weetman-9419107/
- A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business – buy from any good bookseller, or direct from the publisher Kogan Page, which ships worldwide (free shipping to UK and US) https://www.koganpage.com/CircEcon2
- Interactive podcast index https://www.rethinkglobal.info/circular-economy-podcast-index/
- Rethink Global www.rethinkglobal.info
- Sign up to get the podcast player and shownotes for each new episode emailed to your inbox
Links for our guest:
- https://www.linkedin.com/company/twicecommerce
- https://www.twicecommerce.com/
- https://www.youtube.com/@twicecommerce
Books, people and organisations we mentioned
128 Tara Button: products that say ‘Buy Me Once’ https://www.rethinkglobal.info/128-tara-button-products-that-say-buy-me-once/
Guest bio
Tuomo Laine is the CEO and co-founder of Twice Commerce, a commerce platform focused on enabling sustainable commerce and speeding up the adoption of the circular economy globally. Tuomo is known for his straightforward and action-oriented attitude and his dedication to using entrepreneurship for societal good. He is a member of the Unreasonable Group Fellowship, and occasionally invited lecturer at Aalto University regarding his experiences in venture building.
Twice’s mission is to uncouple economic growth from the extraction of new materials. It enables a broad spectrum of businesses, from large retailers to individual sellers, to prosper sustainably. The platform’s vision is to enhance the value of any thing – by extending product lifecycles, facilitating more usage and sales from each item, conserving resources, improving value chain gross margin and reducing the need for new manufacturing— without forgetting that your purchase is someone else’s salary. Searching for bottom line improvement both for businesses and the planet, thereby aligning profitability with environmental stewardship.
Playlist: getting started with the circular economy…
Want to know more about the what the circular economy really is, and how it can help your business? Here’s a playlist to help you get to grips with the concept, how it creates value, and the common myths (spoiler alert – it’s much more than recycling!)
- #1 What is the circular economy: A quick intro to explain what the circular economy is and why it’s important. We explore how it helps create better products and services, and at the same time helps to make a better world. I break it down into my 5 circular economy components, helping you think about each part of your business.
- #2 The linear economy and your risk checklist: We dig a bit deeper into the way we do business now, the linear economy, and why that’s creating problems for business, society and our living planet. Also, we’ll look at the risks that emerge from those big-picture issues, and how they might affect your organisation.
- #90 Does circular mean it’s sustainable? Catherine Weetman is worried that companies are using circular economy solutions to grow their business (and their footprints).
- #101 Circular is better for people, planet and profit! How three simple strategies can help you get started with circular and regenerative solutions that are better for people, planet and profit.
- #120 Priorities are changing: people find life is better when we care for and share things – circular economy strategies make that better for business, too.
And here’s Catherine’s guide: What is the circular economy?
Want to dig deeper?
Why not buy Catherine’s award-winning book, A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business. This comprehensive guide uses a bottom-up, practical approach, and includes hundreds of real examples from around the world, to help you really ‘get’ the circular economy. Even better, you’ll be inspired with ideas to make your own business more competitive, resilient and sustainable.
Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email…
Please let us know what you think of the podcast – and we’d love it if you could leave us a review on iTunes, or wherever you find your podcasts. Or send us an email…
Podcast music
Thanks to Belinda O’Hooley and Heidi Tidow, otherwise known as the brilliant, inventive and generous folk duo, O’Hooley & Tidow for allowing me to use the instrumentals from the live version of Summat’s Brewin’ as music for the podcast. You can find the whole track (inspired by the Copper Family song “Oh Good Ale”) on their album, also called Summat’s Brewin’. Or, follow them on Twitter.
Previous episodes….
![Ep134 Jane Martin City to Sea](https://www.rethinkglobal.info/wp-content/uploads/2024/06/Ep134-Jane-Martin-City-to-Sea-1.png)
134 Jane Martin of City to Sea: powering refill & reuse on-the-go
16th June 2024
Circular economy
food
Packaging
plastic
refills
reuse
To mark World Refill Day 2024, we talk to Jane Martin, the CEO of City to Sea, a campaigning non-profit with a mission to prevent plastic pollution at source. World Refill Day is a global campaign to prevent plastic pollution and help people live with less waste. It’s a day of action each year, designed to create an alternative vision…
![Ep133 Re-Action repurposing](https://www.rethinkglobal.info/wp-content/uploads/2024/06/Ep133-Re-Action-repurposing.png)
133 Re-Action – repurposing: a new life for unwanted stuff
9th June 2024
Circular economy
design
materials
repurpose
social value
This is the 4th and final episode in the special 5th Anniversary mini-series featuring the Re-Action Collective, and we’re focusing on repurposing – using creativity and craft skills to breathe new life into unwanted outdoor gear, clothing and workwear. We’ll hear from the founders of two small repurposing businesses: First, Jen Dickinson, founder of Dirtbags Climbing, an upcycling workshop in…
![Ep132 Re-Action repairing](https://www.rethinkglobal.info/wp-content/uploads/2024/05/Ep132-Re-Action-repairing.png)
132 Re-Action – repairing: from radical to renaissance
2nd June 2024
Circular economy
product design
sharing
social value
This is #3 in the 5th Anniversary mini-series featuring the Re-Action Collective, and focuses on repairing. We hear from the founders of three UK businesses that are helping people repair their outdoor clothing and equipment: Rosanna Watson at Snowdonia Gear Repair, Becky Kirby at Sheffield Clothing Repair, and Vicky Balfour of Vicky Bikes. The strapline for this episode was inspired…
![Ep131 Re-Action sharing](https://www.rethinkglobal.info/wp-content/uploads/2024/05/Ep131-Re-Action-sharing.png)
131 Re-Action – Sharing: Serving more people with less stuff
26th May 2024
Circular economy
rental
sharing
social value
This is #2 in the 5th Anniversary mini-series featuring the Re-Action Collective, and focuses on sharing and ‘pay to use’. We hear from the founders of three startups enabling people to have convenient and affordable access to high-quality outdoor gear: Anna Smoothy from Cirkel Supply, Rebecca Heaps from Tentshare and Bruce Leishman from KitUp Adventures. The strapline for this episode…
![Ep130 Heather Davies – the Re-Action Collective](https://www.rethinkglobal.info/wp-content/uploads/2024/05/Ep130-Heather-Davies-the-Re-Action-Collective.png)
130 Heather Davies: the Re-Action Collective
19th May 2024
Circular economy
repair
reuse
sharing
social value
It’s now 5 years since I started the podcast, and to celebrate, I’m doing a 5th anniversary mini-series. I’ve invited several guests from the Re-Action Collective, a group of circular economy pioneers in the outdoor sports sector. Over the next few episodes, we’ll be hearing from them and exploring 3 different types of circularity – sharing, repairing and repurposing. The…
140 episodes
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