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Insights Unlocked


1 How Anthropologie gets omnichannel right (and what to learn) 27:29
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Ewe Kente weaving in Kpetoe
Manage episode 473768651 series 1127440
Content provided by Cities and Memory - remixing the world and Cities and Memory. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cities and Memory - remixing the world and Cities and Memory or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ewe Kente weaving by a group of two weavers in the Kpetoe community in Volta Region, Ghana.
Kente is woven on a horizontal strip loom, which produces a narrow band of cloth about four inches wide. Several of these strips are carefully arranged and hand-sewn together to create a cloth of the desired size. Most kente weavers are men.
Weaving involves the crossing of a row of parallel threads called the warp (threads running vertically) with another row called the weft (threads running horizontally). A horizontal loom, constructed with wood, consists of a set of two, four or six heddles (loops for holding thread), which are used for separating and guiding the warp threads. These are attached to treadles (foot pedals) with pulleys that have spools of thread inserted in them. The pulleys can be used to move the warp threads apart. As the weaver divides the warp threads, he uses a shuttle (a small wooden device carrying a bobbin, or small spool of thread) to insert the weft threads between them. These various parts of the loom, like the motifs in the cloth, all have symbolic significance and are accorded a great deal of respect.
By alternating colours in the warp and weft, a weaver can create complex patterns, which in kente cloth are valued for both their visual effect and their symbolism. Patterns can exist vertically (in the warp), or horizontally (in the weft), or both.
Source: Khan Academy.
Ewe Kente Cloths are considered by many to be one of the most premier and unique styles of Kente Cloth in the modern day. Ewe Kente Cloths are now made mostly by artisans in Southern Ghana near the towns Agbozume and Kpetoe. The tradition of Kente Cloth Weaving dates as far back as the 11th Century and Ewe Kente Cloths have a variety of influences with many variations in style. What makes Ewe Kente more unique than the traditional Asante style of Kente Cloth is the diversity of design styles.
Recorded by Emmanuel Baffoe, a recently trained Field Recordist and upcoming Soundscape Ecology and Multimedia Specialist and Trainer.
Emmanuel is one of 5 selected trainees receiving mentorship under the Soundscape Ecology and Multimedia Education Ghana program carried out by CSEM (Center for Soundscape Ecology and Multimedia).
UNESCO listing: Craftsmanship of traditional woven textile Kente
———————
This sound is part of the Sonic Heritage project, exploring the sounds of the world’s most famous sights.
Find out more and explore the whole project: https://www.citiesandmemory.com/heritage
Kente is woven on a horizontal strip loom, which produces a narrow band of cloth about four inches wide. Several of these strips are carefully arranged and hand-sewn together to create a cloth of the desired size. Most kente weavers are men.
Weaving involves the crossing of a row of parallel threads called the warp (threads running vertically) with another row called the weft (threads running horizontally). A horizontal loom, constructed with wood, consists of a set of two, four or six heddles (loops for holding thread), which are used for separating and guiding the warp threads. These are attached to treadles (foot pedals) with pulleys that have spools of thread inserted in them. The pulleys can be used to move the warp threads apart. As the weaver divides the warp threads, he uses a shuttle (a small wooden device carrying a bobbin, or small spool of thread) to insert the weft threads between them. These various parts of the loom, like the motifs in the cloth, all have symbolic significance and are accorded a great deal of respect.
By alternating colours in the warp and weft, a weaver can create complex patterns, which in kente cloth are valued for both their visual effect and their symbolism. Patterns can exist vertically (in the warp), or horizontally (in the weft), or both.
Source: Khan Academy.
Ewe Kente Cloths are considered by many to be one of the most premier and unique styles of Kente Cloth in the modern day. Ewe Kente Cloths are now made mostly by artisans in Southern Ghana near the towns Agbozume and Kpetoe. The tradition of Kente Cloth Weaving dates as far back as the 11th Century and Ewe Kente Cloths have a variety of influences with many variations in style. What makes Ewe Kente more unique than the traditional Asante style of Kente Cloth is the diversity of design styles.
Recorded by Emmanuel Baffoe, a recently trained Field Recordist and upcoming Soundscape Ecology and Multimedia Specialist and Trainer.
Emmanuel is one of 5 selected trainees receiving mentorship under the Soundscape Ecology and Multimedia Education Ghana program carried out by CSEM (Center for Soundscape Ecology and Multimedia).
UNESCO listing: Craftsmanship of traditional woven textile Kente
———————
This sound is part of the Sonic Heritage project, exploring the sounds of the world’s most famous sights.
Find out more and explore the whole project: https://www.citiesandmemory.com/heritage
688 episodes
Manage episode 473768651 series 1127440
Content provided by Cities and Memory - remixing the world and Cities and Memory. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cities and Memory - remixing the world and Cities and Memory or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ewe Kente weaving by a group of two weavers in the Kpetoe community in Volta Region, Ghana.
Kente is woven on a horizontal strip loom, which produces a narrow band of cloth about four inches wide. Several of these strips are carefully arranged and hand-sewn together to create a cloth of the desired size. Most kente weavers are men.
Weaving involves the crossing of a row of parallel threads called the warp (threads running vertically) with another row called the weft (threads running horizontally). A horizontal loom, constructed with wood, consists of a set of two, four or six heddles (loops for holding thread), which are used for separating and guiding the warp threads. These are attached to treadles (foot pedals) with pulleys that have spools of thread inserted in them. The pulleys can be used to move the warp threads apart. As the weaver divides the warp threads, he uses a shuttle (a small wooden device carrying a bobbin, or small spool of thread) to insert the weft threads between them. These various parts of the loom, like the motifs in the cloth, all have symbolic significance and are accorded a great deal of respect.
By alternating colours in the warp and weft, a weaver can create complex patterns, which in kente cloth are valued for both their visual effect and their symbolism. Patterns can exist vertically (in the warp), or horizontally (in the weft), or both.
Source: Khan Academy.
Ewe Kente Cloths are considered by many to be one of the most premier and unique styles of Kente Cloth in the modern day. Ewe Kente Cloths are now made mostly by artisans in Southern Ghana near the towns Agbozume and Kpetoe. The tradition of Kente Cloth Weaving dates as far back as the 11th Century and Ewe Kente Cloths have a variety of influences with many variations in style. What makes Ewe Kente more unique than the traditional Asante style of Kente Cloth is the diversity of design styles.
Recorded by Emmanuel Baffoe, a recently trained Field Recordist and upcoming Soundscape Ecology and Multimedia Specialist and Trainer.
Emmanuel is one of 5 selected trainees receiving mentorship under the Soundscape Ecology and Multimedia Education Ghana program carried out by CSEM (Center for Soundscape Ecology and Multimedia).
UNESCO listing: Craftsmanship of traditional woven textile Kente
———————
This sound is part of the Sonic Heritage project, exploring the sounds of the world’s most famous sights.
Find out more and explore the whole project: https://www.citiesandmemory.com/heritage
Kente is woven on a horizontal strip loom, which produces a narrow band of cloth about four inches wide. Several of these strips are carefully arranged and hand-sewn together to create a cloth of the desired size. Most kente weavers are men.
Weaving involves the crossing of a row of parallel threads called the warp (threads running vertically) with another row called the weft (threads running horizontally). A horizontal loom, constructed with wood, consists of a set of two, four or six heddles (loops for holding thread), which are used for separating and guiding the warp threads. These are attached to treadles (foot pedals) with pulleys that have spools of thread inserted in them. The pulleys can be used to move the warp threads apart. As the weaver divides the warp threads, he uses a shuttle (a small wooden device carrying a bobbin, or small spool of thread) to insert the weft threads between them. These various parts of the loom, like the motifs in the cloth, all have symbolic significance and are accorded a great deal of respect.
By alternating colours in the warp and weft, a weaver can create complex patterns, which in kente cloth are valued for both their visual effect and their symbolism. Patterns can exist vertically (in the warp), or horizontally (in the weft), or both.
Source: Khan Academy.
Ewe Kente Cloths are considered by many to be one of the most premier and unique styles of Kente Cloth in the modern day. Ewe Kente Cloths are now made mostly by artisans in Southern Ghana near the towns Agbozume and Kpetoe. The tradition of Kente Cloth Weaving dates as far back as the 11th Century and Ewe Kente Cloths have a variety of influences with many variations in style. What makes Ewe Kente more unique than the traditional Asante style of Kente Cloth is the diversity of design styles.
Recorded by Emmanuel Baffoe, a recently trained Field Recordist and upcoming Soundscape Ecology and Multimedia Specialist and Trainer.
Emmanuel is one of 5 selected trainees receiving mentorship under the Soundscape Ecology and Multimedia Education Ghana program carried out by CSEM (Center for Soundscape Ecology and Multimedia).
UNESCO listing: Craftsmanship of traditional woven textile Kente
———————
This sound is part of the Sonic Heritage project, exploring the sounds of the world’s most famous sights.
Find out more and explore the whole project: https://www.citiesandmemory.com/heritage
688 episodes
All episodes
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