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25: Jeff Perkins of ParkMobile: How to Make Finance Your Friend, Why Focus is a Factor and a Few Things Every Young CMO Should Know
Archived series ("Inactive feed" status)
When? This feed was archived on August 31, 2022 19:32 (). Last successful fetch was on July 27, 2022 17:09 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
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Manage episode 238256354 series 2373560
If finance just gave your marketing department an extra million, you'd assume it was some kind of joke, right? Well, for this week's CMO Confessions guest, Jeff Perkins, that actually happened. Why? Because Jeff and his team proved that marketing can deliver and drive revenue. All they had to do was make the case.
Check out this edition to learn more about how Jeff Perkins organizes his marketing team, why focus is such a factor for marketing leaders and few critical things every young CMO should know.
Sit back and relax, it’s CMO Confessions.
Follow ParkMobile on Twitter: @Parkmobile
Follow Jeff Perkins on Twitter: @jeffperkins8
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.on24.com
43 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on August 31, 2022 19:32 (). Last successful fetch was on July 27, 2022 17:09 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 238256354 series 2373560
If finance just gave your marketing department an extra million, you'd assume it was some kind of joke, right? Well, for this week's CMO Confessions guest, Jeff Perkins, that actually happened. Why? Because Jeff and his team proved that marketing can deliver and drive revenue. All they had to do was make the case.
Check out this edition to learn more about how Jeff Perkins organizes his marketing team, why focus is such a factor for marketing leaders and few critical things every young CMO should know.
Sit back and relax, it’s CMO Confessions.
Follow ParkMobile on Twitter: @Parkmobile
Follow Jeff Perkins on Twitter: @jeffperkins8
Follow ON24 on Twitter: @ON24
Learn more about ON24: www.on24.com
43 episodes
All episodes
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