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Bob Sherwin | Cultural flexibility for marketing creativity | CMO Convo
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In marketing, new technologies are always emerging that change the game. New platforms appear that can shake things up. Fresh strategies can bring new perspectives. But there's one constant that remains essential for marketers to succeed: being able to tap into creativity.
So it's pretty dang important for CMOs to develop cultures in their organizations that foster and enhance their team's creativity.
But, there's no one-size-fits-all approach to creativity: what works for one person, might not work for another, and different projects can require different approaches.
That's why we're speaking to Bob Sherwin, recently CMO of Wayfair and current marketing consultant, on why it's important to have creative cultures that allow for flexibility to encourage a range of creative approaches that suit your team's immediate needs.
Bob will be appearing at our Virtual CMO Summit on November 8th to moderate a panel on empowering dynamic marketing teams. Don't miss the opportunity to learn more from his and many others' expertise. Get your free ticket here.
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