))
Nick Venezia | Is the first-party data economy rigged? | CMO Convo
Manage episode 380152352 series 3470148
Content provided by Richard King and CMO Alliance. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard King and CMO Alliance or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The depreciation of third-party data and cookies, along with increased regulations around data collection and usage are having a fundamental impact on digital marketing.
It's clear that first-party data will be a top priority for many organizations. But what if the first-party data economy is rigged before we even properly start?
Nick Venezia, Founder of Centillion Group Inc. and Chief Data Officer at DeepPod, has seen the writing on the wall: even if we're moving towards being first-party-data-centric, the fact we have to use third-party apps for analysis and ad placements means we may have much less control over first-party data than we might think.
In fact, you could find yourself paying Google, Meta, and the rest just to compete against your own data.
What implications does this have for marketing leaders? How should CMOs respond? Nick has the lowdown in this episode of CMO Convo.
131 episodes
Share
