))
Jim Kraus | Modern buyer personas for modern marketing | CMO Convo
Manage episode 403551107 series 3470148
Content provided by Richard King and CMO Alliance. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Richard King and CMO Alliance or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Modern buyer personas need to be based on more than demographics or firmographics. They need to look deep at what drives decisions, and who is ready to make certain decisions, according to Jim Kraus of the Buyer Persona Institute.
Jim joined us on the CMO Convo podcast to explain why buyer personas need to evolve, the power that modern, decision-based buyer personas can bring, and how you can get that level of understanding.
131 episodes
Share
