217. How To Fall In Love With Selling

Coaches on a Mission

So, this episode addresses the quiet fear a lot of newer coaches (or let’s be honest… veteran coaches like me) sometimes feel when we enroll a new client or roll out a new offer. What’s that fear? What if I won’t be able to deliver? What if I can’t actually help this client the way they want me to? That was the fear holding today’s guest back from actively selling.

Betsy Seybolt is a coach who believes that mindset is everything and she works to help you find time for yourself and stop your negative thinking.

And even though she's a pro at helping others overcome negative thinking, she had some of her own worries to work through during our conversation. You see, though Betsy has a ton of life experience, her coaching business is pretty new and she hasn’t worked with paying clients yet. So a part of Betsy worried that she would not be able to serve her clients fully once they hired her. And it’s really difficult to sell coaching if you don’t quite believe in it. But Betsy has so much evidence in her life to prove that she is capable of holding a coaching container that can indeed deliver. She just needed a new perspective, which is exactly what we worked toward during our conversation.

I want to tell that you that about two weeks after we recorded, our friend Betsy signed a client. So something definitely shifted from our conversation. And I hope you experience a shift as well. If you ever worry you don’t have what it takes, this episode is for you.

Key Takeaways

• Reframe Doubt as Inexperience
• Use Narration to Build Trust
• Set Clear Expectations
• Gamify Sales and Set Micro Goals
• Center the Client to Love Selling

Timestamps & Key Topics
[03:19] Betsy shares her discomfort with selling
[03:58] Discussion on the difference between marketing and selling
[05:07] Betsy expresses her fear of not getting sales right and delivering value
[06:46] Dallas reframes "doubt" to "inexperience" to alleviate self-judgment
[07:37] Discussion on Betsy’s tactical concerns with selling
[09:45] Dallas helps Betsy create a template for managing capacity and delivering value
[12:06] The power of narration in client and sales conversations
[15:28] How to handle objections with narration and curiosity
[17:42] Discussion on how to sustain momentum in booking sales calls
[20:01] An approach to transparency and setting expectations with potential clients
[21:59] Setting micro goals to cultivate sales skills
[24:08] Betsy and Dallas discuss the skill of maintaining consistency in sales calls
[25:01] Betsy shares a strategy she uses to talk about her coaching
[25:42] Advice on making practice sales calls realistic
[28:03] How to find joy in the sales process
[29:04] The importance of centering the client during the sales process
[31:04] Distinction between politeness and kindness during the sales process
[32:50] Advice on working outside your comfort zone

CONNECT WITH BETSY:

INSTAGRAM: @coachbetsyseybolt

WEBSITE: BetsySeybolt.com

CONNECT WITH ME:

INSTAGRAM: @dallastravers