))
Kate Kiefer Lee: Voice & Tone
Manage episode 358697557 series 3460022
Content provided by Code & Creativity. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Code & Creativity or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The best company voices reflect real people and real values. Kate will talk about finding your company’s voice and adapting your tone of voice based on the reader’s feelings. She’ll share the voice and tone guide her team created and explain how MailChimp’s content improved when they introduced accessible writing guidelines that work across departments. Kate will also share a few lessons she learned the hard way, and we’ll look at some examples of empathetic content (and not-so-empathetic content) from around the web.
…
continue reading
16 episodes
Share
