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Reversing the Losing Streak on Sesame Street
Manage episode 179285469 series 1265537
When CEO Jeffrey Dunn took over Sesame Street in 2014 and made a licensing arrangement with HBO, many people were skeptical this would take the program in the right direction. But with a new mission to, “Make kids smarter, stronger, and kinder,” and a lot more innovation, it seems the opposite is in the works. Harvard Business School professor Rosabeth Moss Kanter, who wrote the case entitled “Sesame Workshop: Bringing Big Bird Back to Health” with Harvard Business School professor Ryan L. Raffaelli, talks about reversing a losing streak with new partnerships and in the process determining how to answer foundational questions like, “Who are we if we make this deal?”
243 episodes
Manage episode 179285469 series 1265537
When CEO Jeffrey Dunn took over Sesame Street in 2014 and made a licensing arrangement with HBO, many people were skeptical this would take the program in the right direction. But with a new mission to, “Make kids smarter, stronger, and kinder,” and a lot more innovation, it seems the opposite is in the works. Harvard Business School professor Rosabeth Moss Kanter, who wrote the case entitled “Sesame Workshop: Bringing Big Bird Back to Health” with Harvard Business School professor Ryan L. Raffaelli, talks about reversing a losing streak with new partnerships and in the process determining how to answer foundational questions like, “Who are we if we make this deal?”
243 episodes
Alle Folgen
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