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Brands on Fire: Maximizing Your Google Ads Branded Campaigns
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You may be wasting money on your branded Google Ads campaigns and not even know it. We spill the tea on common branded campaign mistakes in our latest episode. Tune in to find out how branded keywords actually work, why your PPC agency might love them more than they should, and how you can get the most bang for your buck out of your precious Google real estate. We also share secrets like the eBay branded lift test, how to structure branded keywords right in AdWords, and the shady 0-for-O domain name trick. Whether you're just dipping your toes into paid search or a seasoned PPC expert, you don't want to miss this witty and eye-opening podcast!
0:00 - Introduction
1:07 - What are branded campaigns in Google Ads?
2:21 - Where does branded search traffic usually come from?
3:44 - How to track branded leads in your CRM
5:16 - eBay's branded conversion lift test
6:34 - How to determine the value of branded traffic
8:04 - Factors to consider for bidding on branded terms
10:12 - Challenges with generic brand names
12:38 - Checking auction insights to see who is bidding
14:21 - Example of wasting budget on poor branded strategy
16:58 - Best practices for setting up branded campaigns
20:01 - Key metrics to watch for branded campaigns
21:38 - Structuring branded keywords in campaigns
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