It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Content provided by FenderBender. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FenderBender or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
FenderBender Editor Steve Bauer and 3p Marketing's Megan Fulkerson discuss a new marketing technology tool that allows shop owners to advertise to specific vehicle makes and models.
106 episodes
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Manage episode 325298272 series 1118436
Content provided by FenderBender. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FenderBender or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
FenderBender Editor Steve Bauer and 3p Marketing's Megan Fulkerson discuss a new marketing technology tool that allows shop owners to advertise to specific vehicle makes and models.
106 episodes
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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continue reading
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…
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