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Considering the CDP: Maximizing Customer Insights and Driving Growth With Data
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How can businesses effectively leverage Customer Data Platforms (CDPs) to gain a competitive edge in the e-commerce industry?
Today, two customer data experts, Amanda Elam (CMO at Bloomreach) and Cindy Marshall (CEO of SHINE Strategy) discuss the Customer Data Platform (CDP) space and its relevance and power within e-commerce.
Join us as we discuss:
…
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Today, two customer data experts, Amanda Elam (CMO at Bloomreach) and Cindy Marshall (CEO of SHINE Strategy) discuss the Customer Data Platform (CDP) space and its relevance and power within e-commerce.
Join us as we discuss:
- Quality components of CDPs
- The power of front-end segmentation
- Finding the right technology solution for your business
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