))
Conversational Commerce with Michael Ricci
Manage episode 335536917 series 2645653
Content provided by Bloomreach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomreach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Conversational Commerce may be on the rise in the US, but in many parts of the world, it’s already a normal part of everyday life. Across the globe, brands are engaging directly with their customers through text, WhatsApp, and other text-based apps, guiding them through the buying journey for everything from ordering a pizza to buying new clothes. Michael Ricci, Senior VP of Strategy at Sinch, joins us to talk about how companies are utilizing conversational commerce to elevate the customer experience and connect directly to their customers. Join us as Brian and Michael discuss: How conversational commerce is currently being utilized around the world The role of AI and Machine Learning in conversational commerce Why consumers are seeking personalized digital shopping experiences How companies can integrate conversational commerce into their commerce experience flow
…
continue reading
89 episodes
Share
