))
OLLY on ECommerce’s Future: Simplicity Over Complexity
Manage episode 413190241 series 2645653
Content provided by Bloomreach. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Bloomreach or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ecommerce continues to evolve at a pace that is hard to fathom — let alone keep up with. In this episode of the Commerce Experience, which was recorded live at Shoptalk Spring in Las, Vegas, Elena sits down with Jennifer Peters, Senior Manager of ECommerce at OLLY PBC, and Phillip Jackson, Co-Founder of Future Commerce, to look at how e-commerce is prioritizing simplicity over complexity with the democratization of platforms and staying agile and attentive to customers' expectations.
Join us as we discuss:
…
continue reading
Join us as we discuss:
- The importance of omnichannel for the modern consumer and how to consider it in your planning
- The evolution of ecommerce tech stacks and the crucial nature of integrations in the age of simplicity
- The role of cultural relevance in marketing for all generations and the need for brands to adapt quickly to their desires
87 episodes
Share
