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#98 - E-commerce success in the Middle East franchise sector – Rob Silsbury, Alshaya Group

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Content provided by Oskar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Franchise operators are fascinating businesses, and Alshaya Group is one of the biggest and most prominent in the Middle East. It operates more than 80 brands, including Starbucks, H&M, and Boots, on behalf of their owners, leveraging their brand assets to create omnichannel experiences for customers. I caught up with Rob Silsbury, VP of E-Commerce at Alshaya Group, to discuss the company's transformation into a leading digital retailer in the Middle East (and beyond) and learn more about how the pandemic accelerated the company's shift towards e-commerce.

  continue reading

146 episodes

Artwork
iconShare
 
Manage episode 356702358 series 2454573
Content provided by Oskar. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Oskar or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Franchise operators are fascinating businesses, and Alshaya Group is one of the biggest and most prominent in the Middle East. It operates more than 80 brands, including Starbucks, H&M, and Boots, on behalf of their owners, leveraging their brand assets to create omnichannel experiences for customers. I caught up with Rob Silsbury, VP of E-Commerce at Alshaya Group, to discuss the company's transformation into a leading digital retailer in the Middle East (and beyond) and learn more about how the pandemic accelerated the company's shift towards e-commerce.

  continue reading

146 episodes

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