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Ep 152: The Truth About Running a Construction Business in 2024
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In today’s exclusive episode, Taylor takes center stage, embarking on a solo journey filled with invaluable insights gleaned from questions sourced directly from the CONEXPO-CON/AGG Instagram community. Delving into the heart of the construction industry's challenges, Taylor fearlessly addresses topics such as cash flow struggles, the significance of hard work in entrepreneurial endeavors, and the intricate dynamics of family-owned businesses. Through candid anecdotes and unfiltered reflections, Taylor offers a raw and authentic glimpse into the realities of running a thriving construction company while navigating the complexities of personal life.
Throughout the episode, Taylor provides practical advice on an array of pressing issues, ranging from stress management and strategic decision-making to the art of cultivating genuine connections with both employees and clients. From dissecting the nuances of financial management in the construction sector to advocating for authenticity in marketing strategies, our host leaves no stone unturned in his quest to empower professionals within the industry. Join Taylor on this enlightening solo expedition as he offers open and honest responses to those questions uppermost in the minds of listeners, and navigates the ever-evolving landscape of entrepreneurship, construction industry dynamics, and the relentless pursuit of equilibrium between professional success and personal fulfillment.
Episode Highlights:
- Financial Management: Taylor provides insights into the challenges of maintaining cash flow in the construction industry
- Entrepreneurship and Hard Work: Drawing from personal experience, Taylor emphasizes the value of hard work and perseverance in entrepreneurship
- Balancing Work and Family Life: Taylor opens up about working with family and the struggles of balancing the demands of work with personal responsibilities
- Marketing Authenticity: Discussing effective marketing strategies, Taylor underscores the importance of authenticity and understanding one's audience
- Team Dynamics and Hiring Decisions: Taylor shares his approach to hiring and team management
- Strategic Decision-Making: Through anecdotes and examples, Taylor explores the process of making strategic business decisions, including when to say no to projects
- Audience Engagement and Feedback: Taylor encourages audience engagement, inviting listeners to suggest future podcast topics and share feedback
Quotes:
"The best thing about what I get to do every day and market for Ken White Construction is I am my audience."
"Hard work will always outshine someone who is just smarter."
"The best form of marketing is having someone who understands your goals and audience creating your content."
"If you're struggling to attract construction workers, take a look at your content."
"We try to figure out if the person is a good fit. If they are, great. If not, we try to see if there is anything that can be corrected."
"Don't make a boring elevator music video to attract someone who wants to run an excavator."
As always, thank you to our good friends over at Komatsu for sponsoring this podcast: https://www.komatsu.com/
Links:
- Taylor White on LinkedIn: https://www.linkedin.com/in/taylor-white-9881a5170/?originalSubdomain=ca
- To see highlights from the 2023 show, go to: https://www.conexpoconagg.com/show-experience/show-highlights
- Komatsu: https://www.komatsu.com/
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