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Retention Secrets: Building a 70% Year-Two Retention Rate in Your Consulting Program with Alexandra Lustig
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Today, we're diving into the world of client retention with Alex Lustig, co-founder of the Global Grant Writers Collective. Their business is teaching people how to build careers as grant writers, but the real magic? They're keeping 70% of their members for a second year.
Alex shared insights on how they've built this success. It's not just about teaching grant writing - they've created a program that's part skill-building, part business training, and a whole lot of community. Their members aren't just learning a new skill; they're reimagining their lives.
While Alex's focus is grant writing, the strategies we discussed apply to any consulting business. We explored client retention, community building, and creative ways to make your clients feel valued and supported.
Key Takeaways:
- Prioritize onboarding. Get your clients taking action and seeing results from day one.
- Use surprise and delight tactics. Keep your clients engaged with unexpected perks and milestone celebrations.
- Build a strong community. Facilitate connections between your clients to boost retention and satisfaction.
- Focus on one marketing channel at a time. Master it before moving on to others.
- Play to your strengths. You don't need to be an expert in everything - build a team or network that complements your skills.
Whether you're just starting out or looking to level up your consulting business, this episode offers practical strategies to boost your retention rates and create a business that truly serves both you and your clients.
Find Us Online: https://www.confessionswithjessandcindy.com
Connect with Alexandra:
LinkedIn: https://www.linkedin.com/in/alexandra-edwards-lustig-09220644
Instagram: @learngrantwriting
Connect with Cindy:
Cindy Wagman Coaching: cindywagman.com
Fractional Fundraising Network: fractionalfundraising.co/
LinkedIn: ca.linkedin.com/in/cindywagman
Connect with Jess:
Out In the Boons: outintheboons.me
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