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Katie Hutton with Mallory & Brooke
Manage episode 267369522 series 2756359
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This episode is a deep dive into the mind of a strategic content marketer at a Top 20 CPA firm in Fargo, ND. Her name is Katie Hutton, and there's a very good chance that you have already seen her work in the community.
She joined Mallory Schultze and Brooke McConnell, seniors studying marketing at North Dakota State University, to share her journey from college to her current role as the Content Marketing Manager at Eide Bailly. Her role mainly involves creating unique content that tells Eide Bailly’s story, and their goal to help other organizations understand the financial side of their business.
Our main goal was to collect information that is relevant to us and our classmates as we prepare for the rest of our lives. For this episode we wanted to better understand the process of creating a marketing strategy and how/when to target consumers, as well as how to conduct successful market research. Lucky for us, Katie has a hugely wide range of knowledge and the experience to back it up.
We are excited to share this podcast with you and hope that Katie’s words resonate with you like they did with us. Listen and subscribe to CBC for real-world business perspectives from extraordinary individuals!
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