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Ep. 6 - Merchandising is the First Step in Marketing

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Content provided by Contagious Auto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Contagious Auto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kyle Mountsier and Art Dessein talk a little vendor relationship management and really jump into how vehicle merchandising is the first step to marketing. Art draws a comparison to college 'shopping' as being similar to the car buying process and how we have to realize the place in the funnel customers are at. You will not want to miss this one! Join the conversation! Follow Art: https://www.linkedin.com/in/arthurdessein/ Follow Kyle: https://www.linkedin.com/in/kylemountsier/ Follow Contagious: contagiouspodcast.com https://www.linkedin.com/company/contagious-pod/ https://twitter.com/Contagious_Pod https://www.instagram.com/contagious_pod/ https://www.youtube.com/channel/UCCaK4-R3bYBVexii-KF3EtA
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28 episodes

Artwork
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Manage episode 285408572 series 2855102
Content provided by Contagious Auto. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Contagious Auto or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Kyle Mountsier and Art Dessein talk a little vendor relationship management and really jump into how vehicle merchandising is the first step to marketing. Art draws a comparison to college 'shopping' as being similar to the car buying process and how we have to realize the place in the funnel customers are at. You will not want to miss this one! Join the conversation! Follow Art: https://www.linkedin.com/in/arthurdessein/ Follow Kyle: https://www.linkedin.com/in/kylemountsier/ Follow Contagious: contagiouspodcast.com https://www.linkedin.com/company/contagious-pod/ https://twitter.com/Contagious_Pod https://www.instagram.com/contagious_pod/ https://www.youtube.com/channel/UCCaK4-R3bYBVexii-KF3EtA
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28 episodes

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