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Traffic Down, Revenue Up: A Conversation w/ Rand Fishkin
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Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ross welcomes back Rand Fishkin, co-founder of SparkToro and longtime marketing thought leader, for a candid conversation about the evolution of search, audience research, and the shifting tides of digital marketing.
Rand shares insights on why SEO’s golden age is behind us, why influence—not traffic—should be marketers’ primary focus, and how PR is making a major comeback.
He also discusses SparkToro’s growth, lessons from launching an indie video game company, and why understanding audience behavior is more critical than ever.
Show Notes: 00:00 Welcome Back, Rand!
01:10 Reflections on Lost and Founder
02:37 The importance of timing and market demand
06:48 Venture Capital and Market Trends
14:34 The Changing Reputation of SEO
19:27 AI, Search, and Zero-Click Results 28:58 Influence Over Traffic
38:46 How to Prioritize Marketing Channels
43:42 The Rise of Digital PR
49:51 The Future of Search and Content
Show Links:
SparkToro https://sparktoro.com/blog/traffic-is-down-revenue-is-up/
SparkTogether 2025 https://sparktoro.com/sparktogether
Rand’s Blog “Traffic Is Down; Revenue Is… Up?" https://sparktoro.com/
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing
89 episodes
Traffic Down, Revenue Up: A Conversation w/ Rand Fishkin
Content and Conversation: Organic Growth Insights from Siege Media
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Manage episode 470759110 series 3044679
Content provided by Siege Media. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Siege Media or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Ross welcomes back Rand Fishkin, co-founder of SparkToro and longtime marketing thought leader, for a candid conversation about the evolution of search, audience research, and the shifting tides of digital marketing.
Rand shares insights on why SEO’s golden age is behind us, why influence—not traffic—should be marketers’ primary focus, and how PR is making a major comeback.
He also discusses SparkToro’s growth, lessons from launching an indie video game company, and why understanding audience behavior is more critical than ever.
Show Notes: 00:00 Welcome Back, Rand!
01:10 Reflections on Lost and Founder
02:37 The importance of timing and market demand
06:48 Venture Capital and Market Trends
14:34 The Changing Reputation of SEO
19:27 AI, Search, and Zero-Click Results 28:58 Influence Over Traffic
38:46 How to Prioritize Marketing Channels
43:42 The Rise of Digital PR
49:51 The Future of Search and Content
Show Links:
SparkToro https://sparktoro.com/blog/traffic-is-down-revenue-is-up/
SparkTogether 2025 https://sparktoro.com/sparktogether
Rand’s Blog “Traffic Is Down; Revenue Is… Up?" https://sparktoro.com/
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com
Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing
89 episodes
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1 Could This Could Replace Domain Authority? w/ Dr. Pete 44:23
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Play Later Play Later Lists Like LikedRoss sits down with Dr. Pete Meyers of Moz to discuss the ever-changing landscape of SEO, the impact of AI overviews, and how Moz is adapting to a rapidly evolving industry. They dive into the challenges of innovation in a competitive space, the role of brand authority versus domain authority, and the data-driven future of search marketing. Plus, Dr. Pete shares insights on Moz’s latest tools and the future of tracking Google’s updates. If you’re in the SEO world, this episode is packed with valuable insights you won’t want to miss. Show Notes: 00:00 Introduction & Welcome 01:04 Moz’s Position in a Competitive SEO Landscape 02:52 AI Overviews & the Future of SERPs 07:06 MozCast & Google Update Tracking 12:53 The Role of Brand Authority in SEO 19:09 How SEO Has Shifted Over the Years 24:15 Keyword Research & New Moz Tools 30:56 The Decline of Blog Comments & Online Community Shifts 36:41 SEO Data & Attribution Challenges 41:26 What’s Next for Moz? Resources & Links: Brand Authority vs Domain Authority during a recent update: https://www.linkedin.com/posts/thcapper_i-had-a-theory-from-the-google-leaks-the-activity-7237411717947817985-Nz4V/ Introducing Brand Authority: https://moz.com/blog/introducing-brand-authority Google’s Update History:https://moz.com/google-algorithm-change MozCast:https://moz.com/mozcast MozCon’s on the road in 2025: https://moz.com/blog/mozcon-on-the-road-2025 Dr. Pete on LinkedIn: https://www.linkedin.com/in/drpete/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
1 Inside Ahrefs’ $100M Growth: Tim Soulo on SEO, Content, and Social 49:37
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Play Later Play Later Lists Like LikedRoss sits down with Tim Soulo, CMO of Ahrefs, to dive deep into content marketing, SEO, and Ahrefs’ evolving approach to growth. Tim shares insights on how Ahrefs built its marketing team, the role of SEO in today’s digital landscape, and why they’re investing in YouTube, LinkedIn, and thought leadership content. They also discuss the challenges of enterprise marketing, the rise of social-first content, and the impact of backlink trends on the SEO industry. Show Notes: 00:00 Intro – Meeting in Chiang Mai SEO 00:53 Ahrefs’ Marketing Evolution 06:06 SEO vs. Diversification in Marketing 10:09 The Role of Technical SEO at Ahrefs 12:57 LinkedIn & Social Media Strategy 18:10 Scaling Content & Thought Leadership 22:31 Going Upmarket: Enterprise Marketing at Ahrefs 30:38 The Power of Events & Conferences 32:22 Programmatic SEO & Directory Strategies 40:31 Backlink Trends & The Changing Web 46:55 The Future of Ahrefs Marketing 48:24 Announcing Ahrefs Evolve – West Coast Conference Show Links: Ahrefs: Top Website: https://ahrefs.com/websites Ahrefs: Data & Studies: https://ahrefs.com/blog/category/data-studies/ Ahrefs YouTube: https://www.youtube.com/c/AhrefsCom Tim Soulo’s LinkedIn: https://www.linkedin.com/in/timsouloSubscribe today for weekly tips: https://bit.ly/3dBM61f Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
1 Traffic Down, Revenue Up: A Conversation w/ Rand Fishkin 50:57
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Play Later Play Later Lists Like LikedRoss welcomes back Rand Fishkin, co-founder of SparkToro and longtime marketing thought leader, for a candid conversation about the evolution of search, audience research, and the shifting tides of digital marketing. Rand shares insights on why SEO’s golden age is behind us, why influence—not traffic—should be marketers’ primary focus, and how PR is making a major comeback. He also discusses SparkToro’s growth, lessons from launching an indie video game company, and why understanding audience behavior is more critical than ever. Show Notes: 00:00 Welcome Back, Rand! 01:10 Reflections on Lost and Founder 02:37 The importance of timing and market demand 06:48 Venture Capital and Market Trends 14:34 The Changing Reputation of SEO 19:27 AI, Search, and Zero-Click Results 28:58 Influence Over Traffic 38:46 How to Prioritize Marketing Channels 43:42 The Rise of Digital PR 49:51 The Future of Search and Content Show Links: SparkToro https://sparktoro.com/blog/traffic-is-down-revenue-is-up/ SparkTogether 2025 https://sparktoro.com/sparktogether Rand’s Blog “Traffic Is Down; Revenue Is… Up?" https://sparktoro.com/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
1 Is Marketing the Wrong Home for SEO? w/ Ex-RetailMeNot, Angi Lead 44:06
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Play Later Play Later Lists Like LikedHow do you build SEO strategies that mesh seamlessly with product teams? Ross Hudgens chats with Sharanya Srinivasan, Head of SEO, Product at Boatsetter, about combining strong user experience, savvy engineering partnerships, and growth-focused tactics. Learn how Sharanya’s approach to A/B testing, internal links, and UX research can help you unlock new levels of organic traffic, no matter how your team is structured. Show Notes: 0:00 Background & Why Product Matters 02:47 Landing in Product-Focused Roles 07:43 Top of Funnel vs. Bottom of Funnel 11:01 A Typical Day in a Product-Led SEO Role 16:40 Technical vs. Product Manager SEO 21:47 Should SEO Sit in Marketing or Product? 26:32 UX & User Research Resources 30:47 A/B Testing for Better User Journeys 39:37 Tools & Tactics for SEO A/B Testing Show Links: NNGroup UserTesting.com SearchPilot Sharanya on LinkedIn Apartments.com related linking example Wirecutter “Mentioned above” example Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
1 Breaking SEO News: Barry Schwartz on the Biggest Stories & Trends 35:34
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Play Later Play Later Lists Like LikedIn this episode of Content and Conversation , host Ross Hudgens sits down with Barry Schwartz, President of RustyBrick and a leading voice in SEO. Barry shares his insights into the latest Google algorithm updates, the future of search rankings, and how businesses can adapt their SEO strategies in 2025 and beyond. Tune in for expert analysis, actionable advice, and a clear take on the state of search marketing. Show Notes: 00:00 Introduction 01:03 What’s the best story you have from a webmaster contacting you about their SEO situation? 05:44 What’s the biggest ever news story you’ve had on SE Roundtable in terms of visits? Why? 07:59 How do SEOs most use your website? 14:11 What’s your take on the current state of SEO news given the acquisition of Search Engine Land by Semrush? 18:37 What’s your take on what SEO looks like in five years? 29:53 What is your philosophy of how people should treat Google updates? 33:08 How do you edit your content today? Show Links: Search Engine Roundtable’s most popular article ever : https://www.seroundtable.com/boyfriend-spammed-12909.html 21st anniversary post : https://www.seroundtable.com/21-years-old-38395.html AIO clickthrough data from Glenn Gabe : https://www.gsqi.com/marketing-blog/how-to-track-aio-performance-gsc-manual-action/ Feedly RSS feeder : https://feedly.com/ Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
1 Every SEO Should Be Doing This Today w/ Wil Reynolds 51:56
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Play Later Play Later Lists Like LikedIn this episode, Ross and guest Wil Reynolds, VP Innovation, SEER, discuss the future of search, AI-driven automation, and why organic social is becoming more important than ever. Wil shares bold insights on how agencies must adapt, the power of thought leadership over traditional content marketing, and the evolving landscape of SEO. Plus, they cover why collaboration beats competition in today’s digital world. Show Notes: 00:00 Welcome Wil Reynolds, VP Innovation, SEER 01:36 Collaboration Over Competition 04:04 The Rise of Organic Social vs. Traditional SEO 10:53 Content Marketing vs. Journalism 15:17 AI, Automation & the Future of Marketing 28:22 The Changing Role of Link Building 38:14 The Urgency to Adapt: AI’s Impact on Agencies 46:36 Final Thoughts & Where to Find Wil Show Links: Wil at Seer: https://www.seerinteractive.com/wil-reynolds Will on LinkedIn: https://www.linkedin.com/in/wilreynolds/ Wil on X: https://x.com/wilreynolds Wil on YouTube: https://www.youtube.com/user/wilreynolds Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
1 Cyrus Shepard Disavowed His Entire Site: Here’s What Happened 38:48
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Play Later Play Later Lists Like LikedJoin Ross as he sits down with SEO expert Cyrus Shepard to explore why brand building has become essential in today’s search landscape. Cyrus shares what happened when he disavowed every inbound link on his site, why Google seems to reward authenticity over traditional SEO tactics, and how focusing on experience and trust can give you the edge in the ever‐changing SERPs. Show Notes: 00:00 Welcome Cyrus and brand swag 01:10 The Bold Move: Disavowing Every Inbound Link 02:00 Aftermath: Results of the Disavow Experiment 06:17 When the Disavow Tool Still Matters 08:44 Contrarian Takes & Being ‘Right’ in SEO 09:43 Why Google Wants Real People 14:21 SERP History & Competitive Analysis 20:00 Over‐Optimizing vs. Brand Building Show Links: Zyppy's Disavow Experiment Tom Capper on Brand Authority Ahref’s SERP history feature Cyrus on Bluesky Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
1 How Sam Parr Mastered Copywriting for a $27M Exit 46:37
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Play Later Play Later Lists Like LikedIn the latest episode of Content and Conversation , Sam Parr, founder of The Hustle and host of My First Million , joins Ross to discuss the art and science of great copywriting, building viral content, and scaling content-driven businesses. Sam shares actionable insights into hiring creative talent, writing headlines that convert, and why simplicity is the ultimate sophistication in copywriting. Show Notes: 00:00 Sam Parr’s journey in copywriting and content creation 01:03 Combining Silicon Valley innovation with internet marketing 02:45 The Hustle’s Newsletter Success 06:12 Hiring Creative Talent 10:50 The Power of Copy Work 16:00 Writing Headlines That Sell 29:05 Simplicity in Writing 35:00 AI for Copywriters 44:10 Sam’s Favorite Copywriting Resources Show Links: Copy That copywork course by Sam Parr Inside the Mind of a Newsletter Mogul Try Rosedale To be Great Be Good, Reaptably Hemingway App Warren Buffet word count by Sam Parr Jason Fried’s copywriting - https://www.hey.com/ Headline example from The Hustle Adweek Guide to Copywriting Scott Galloway Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
1 How Dave Gerhardt Built a B2B Audience of 200,000+ 49:51
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Play Later Play Later Lists Like LikedWe speak with Dave Gerhardt, founder of Exit Five, who reveals how to build a standout B2B marketing community. He breaks down the impact of AI on SEO and content, his no-nonsense approach to LinkedIn content, podcasting as a content strategy, and why Exit Five moved from Facebook to Circle. It’s a sharp look at staying agile and authentic in modern marketing. Show Notes: 0:00 Introduction to Dave Gerhardt and Marketing Insights 2:35 The Role of SEO in Modern Marketing 5:10 Content Creation and Personal Workflow 11:14 Building a Community Around Marketing 24:28 Authenticity in LinkedIn Posting 29:00 Podcasting as a Content Strategy 38:43 Building a Paid Community Experience 43:05 The Impact of AI on SEO and Content 47:11 Evolving SEO Roles and Future Strategies Show Links: Dave Gerhardt Exit Five community Knowatoa AI rank monitoring Subscribe today for weekly tips Follow Ross on X Email Ross: ross@siegemedia.com #seo | #contentmarketing Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
1 How to Rank on AI Search Engines with Michael Buckbee 43:05
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Play Later Play Later Lists Like LikedWe speak with Michael Buckbee, the innovator behind Knowatoa, a tool transforming SEO for AI search services. We discuss strategies for ranking on AI-Powered search engines and how Knowatoa enhances rank tracking on platforms like ChatGPT, helping marketers analyze keywords and search intent in this new landscape. We focus on aligning content with user intent while stressing the need for a robust domain authority strategy. We also highlight how social media presence and reputation management contribute to AI optimization. To thrive in the dynamic digital landscape, we advise marketers to continuously adapt their SEO approaches. Show Notes: 0:00 Introduction to Michael Buckbee 3:28 Understanding AI Search Rankings 5:52 Strategies for Influencing AI Search Results 7:28 The Future of SEO with AI 13:12 Exploring AI Search Evolution 16:25 The COPE Content Strategy 19:32 Navigating AI Search Services 23:09 The Role of Digital PR 40:03 The Future of AI and SEO Integration 42:48 Conclusion and Next Steps Show Links: Knowatoa: https://knowatoa.com/ Michael Buckbee on LinkedIn: https://www.linkedin.com/in/michaelbuckbee/ Follow Ross on X: https://twitter.com/RossHudgens Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seopodcast | #contentmarketing #seo | #contentmarketing Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
We’re joined by Brian Dean, co-founder of Exploding Topics, as he shares his journey of transitioning from SEO education to trend-spotting innovation. We dive into the creation of Exploding Topics, exploring its origins as a side project, the collaboration with fellow entrepreneurs, and the strategic enhancements that shaped it into a successful SaaS platform. Brian discusses the importance of addressing customer needs, navigating the acquisition process with SEMrush, and reflects on the evolving landscape of SEO and search in the age of AI. He also candidly shares the psychological adjustments entrepreneurs face post-acquisition and offers insights into maintaining momentum in their careers. Chapters: 0:00 Intro and Welcome to Brian 1:17 The Origin of Exploding Topics 9:12 Transitioning to SaaS Model 11:13 The Journey to Selling 16:29 Buyer Relationships Matter 18:37 Reflections on SaaS Success 22:36 Finding the Right Co-Founder 27:18 Thoughts on the Future of Search 30:55 Life After Acquisition Show Links: Subscribe today for weekly tips Follow Ross on X Send Us an Email Follow Brian on Linkedin Exploding Topics The SaaS consultant Brian recommended #seo | #contentmarketing Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
1 Mastering Content Strategy During Election Season with Emily Campbell-Snidal 13:23
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Play Later Play Later Lists Like LikedThis week on Content & Conversation, Ross and Emily Campbell-Snidal, VP of Content Marketing at Siege Media, explore how brands can craft effective content strategies during election season. Show Notes: 0:00 Election Strategies and Content Creation 2:48 Rethinking Content Calendars 4:37 Leveraging Current Events for Engagement 7:21 Updating Existing Content for Relevance 10:04 Navigating Political Topics with Neutrality 12:57 Long-Term Strategy Amidst Short-Term Events Show Links: Subscribe today for weekly tips Follow Ross on X Send Us an Email Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
1 The Future of SEO w/ Clearscope's Bernard Huang 59:13
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Play Later Play Later Lists Like LikedShow Notes: 00:00 - Intro 00:40 - Clearscope and the future of SEO 13:08 - What are language models actually good for? 29:10 - Using the data to guide strategy 39:00 - Discussing Reddit and SERPs 49:00 - Is there optimism for the future? Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
1 Lessons from 70 SaaS Content Interviews w/ Jimmy Daly 39:02
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Play Later Play Later Lists Like LikedShow Notes: 00:09: Welcome, Jimmy Daly, Co-Founder and CEO of Superpath 03:30: What does high-performance SaaS content look like? 06:48: The importance of knowing your product (Fresh Paint) 10:24: Outstanding content in SaaS 11:16: The advantages of compiling your own data 13:03: Jimmy’s Your Blog Is a Library Not a Publication 21:31: The three best content marketing approaches 24:33: The balance between publishing frequency and SEO 30:19: Missed traits of high-performing freelance writers 37:54: Final tips, tricks, and tactics Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
1 Programmatic SEO w/ Zapier’s Former Lead SEO 49:56
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Play Later Play Later Lists Like LikedShow Notes: 00:05: Welcome, Matt Bowers , SEO Consultant (Zapier and Zillow Alum) 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic? 01:12: Do you believe there’s a minimum threshold of unique content that a programmatic page should have to be successful? 11:01: Indexation is becoming more challenging. Should a new startup consider programmatic? 20:04: Certain SERPs may not display programmatic page types. Do you think this reflects on the potential success of programmatic approaches? 22:44: What does an ideal programmatic deployment strategy look like? 26:34: What are the common mistakes in implementing programmatic? 34:04: How do you conduct keyword research for long-tail keywords, when keyword tools often show “no data” or “zero” for them? 38:14: What are your thoughts on using AI for those pages versus having a human in the loop? 44:30: Can you share any great examples of successful programmatic SEO? 45:39: Final tips, tricks, and insights from Matt Bowers 48:20: How to connect with Matt Bowers Subscribe today for weekly tips: https://bit.ly/3dBM61f Listen on iTunes: https://podcasts.apple.com/us/podcast/content-and-conversation-seo-tips-from-siege-media/id1289467174 Listen on Spotify: https://open.spotify.com/show/1kiaFGXO5UcT2qXVRuXjsM Listen on Google: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zaW1wbGVjYXN0LmNvbS9jT3NjUkdLeA Follow Siege on Twitter: http://twitter.com/siegemedia Follow Ross on Twitter: http://twitter.com/rosshudgens Directed by Cara Brown: https://twitter.com/cararbrown Email Ross: ross@siegemedia.com #seo | #contentmarketing…
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