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How to Scale Your Ecommerce Brand Through the Increasingly Competitive Paid Advertising Landscape with Brandon Doyle
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Content Plus Commerce Episode 7
Host: Blake Puryear Guest: Brandon Doyle
On this episode Blake is joined by Brandon Doyle of Wallaroo Media
[00:01:04] - Background of Wallaroo Media, full service digital agency
[00:03:25] - SEO/SEM in regards to eComm, go to tools
[00:05:17] - Hardest part of agency model and workarounds/solutions
[00:07:37] - How to Scale Your eCommerce Brand Through the Increasingly Competitive Paid Advertising Landscape
[00:12:24] - “Our agency got to be a Hero” story [00:13:58] - Trends in the next year
[00:14:12] - Celebrity Brands, Kylie Jenner, etc. and Influencer Founded Brands is what's next
Quotes from the Episode:
"We try to become true partners with then and invest in their success and helping them scale.” [00:05:22]
“To be the most effective at marketing and advertising you need to be doing a full funnel, comprehensive approach.” [00:08:33]
Links:
Wallaroo Media Moz
Ahrefs
SEM Rush
https://wallaroomedia.com https://moz.com
https://ahrefs.com https://www.semrush.com
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