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Okay, so what the hell is a content strategy?

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Manage episode 347314966 series 3409805
Content provided by Kala Riggins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kala Riggins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How many times have you been told that you need a content strategy? Here’s another one: you need a content strategy. But, you should be mindful about whose advice you take and whose approach you follow.

Here’s why:

  1. There’s a big difference between a social media strategist and a content strategist. Social media specialists are platform specific and a content strategist, like me, will help build a strategy for everywhere you exist online.
  2. Pay attention to the type of content they create. Is it about growth on particular platforms, or is it clear, consistent, and converting regardless of the platform?

What’s the biggest problem you’re having in regards to your content strategy? Shoot me a DM @kalariggins. I do check the homework! When you send your message, I’ll give you a complimentary audit with some action steps to really level up your content strategy.

Grab The Last Content Planner You’ll Ever Need here!

Get all the goods at https://getmycontenttogether.com/. Don’t meet me there - beat me there!

  continue reading

20 episodes

Artwork
iconShare
 
Manage episode 347314966 series 3409805
Content provided by Kala Riggins. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Kala Riggins or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How many times have you been told that you need a content strategy? Here’s another one: you need a content strategy. But, you should be mindful about whose advice you take and whose approach you follow.

Here’s why:

  1. There’s a big difference between a social media strategist and a content strategist. Social media specialists are platform specific and a content strategist, like me, will help build a strategy for everywhere you exist online.
  2. Pay attention to the type of content they create. Is it about growth on particular platforms, or is it clear, consistent, and converting regardless of the platform?

What’s the biggest problem you’re having in regards to your content strategy? Shoot me a DM @kalariggins. I do check the homework! When you send your message, I’ll give you a complimentary audit with some action steps to really level up your content strategy.

Grab The Last Content Planner You’ll Ever Need here!

Get all the goods at https://getmycontenttogether.com/. Don’t meet me there - beat me there!

  continue reading

20 episodes

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