Shaping SEO-Driven Marketing with Will Sigsworth, Pipedrive

Content Matters

Player FM - Internet Radio Done Right

Added twenty-four weeks ago

Content provided by Nicole MacLean. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nicole MacLean or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Mind The Business: Small Business Success Stories

1
Understanding Taxes as a Newly Formed Small Business - Part 2 of the Small Business Starter Kit 28:24

21 days ago28:24

Play Later

Lists

Liked

28:24

In our second installment of the Small Business Starter Kit series - we’re tackling a topic that’s sometimes tricky, sometimes confusing, but ever-present: taxes. Hosts Austin and Jannese have an insightful conversation with entrepreneur Isabella Rosal who started 7th Sky Ventures , an exporter and distributor of craft spirits, beer, and wine. Having lived and worked in two different countries and started a company in a heavily-regulated field, Isabella is no stranger to navigating the paperwork-laden and jargon-infused maze of properly understanding taxes for a newly formed small business. Join us as she shares her story and provides valuable insight into how to tackle your business’ taxes - so they don’t tackle you. Learn more about how QuickBooks can help you grow your business: QuickBooks.com See omnystudio.com/listener for privacy information.…

about a year ago 45:01

MP3•Episode home

Is your SEO strategy ready for the next evolution ofbig shift in search?

Kaylee Peterson, Director of SEO at Compose.ly, opens the episode by addressing the growing shift from traditional SEO to Answer Engine Optimization (AEO). She explains how AI-driven tools like ChatGPT and Bard are reshaping search behavior and shares strategies for creating modular, user-friendly content that works for both humans and bots. We’re also joined by Will Sigsworth, Head of SEO at Pipedrive, to demystify how AI, AEO and technical SEO are shaping the future of content marketing. He explains how marketers can optimize for emerging search behaviors without abandoning tried-and-true SEO principles.

In this episode, you’ll learn:

Answer Engine Optimization: How AI is transforming search and what marketers need to know
Content and SEO Collaboration: Why combining SEO fundamentals with creativity delivers better results
Technical SEO Foundations: How technical SEO paves the way for ranking and audience engagement

Things to listen for:
(00:00) Welcome to the show

(01:52) Debunking the 'SEO is Dead' myth

(02:31) Understanding AEO and its impact

(07:21) Creating scannable and modular content

(08:50) Will Sigsworth, Head of SEO at Pipedrive

(11:50) Balancing content and SEO strategies

(19:24) The importance of EEAT in SEO

(21:44) Consistency in content creation

(23:50) Kickstarting content marketing and SEO from scratch

(24:35) Optimizing existing successes for better results

(26:41) The importance of holistic SEO strategies

(29:56) Navigating the competitive CRM market

(33:08) Reddit's role in modern SEO

(38:13) The vital role of technical SEO

(43:40) Friends Matter with Ian Binek and Nick Fraunfelder, hosts of ‘The Growth Asylum'

Resources:

Connect with Will: https://www.linkedin.com/in/william-sigsworth/
Learn more about Pipedrive: https://www.pipedrive.com/
Connect with Nicole: https://www.linkedin.com/in/nicolemmaclean/
More from Composely: https://compose.ly/content-matters
Submit Your Own Friend’s Matter Story: compose.ly/friends-matter
And from this episode, shoutout to our friends, Ian Binek and Nick Fraunfelder, Hosts at The Growth Asylum: https://www.youtube.com/playlist?list=PLlKV5iCD13cFZxf3gVEUQy-P8Z1YgWFNW
Produced in partnership with Share Your Genius: https://shareyourgenius.com/
Learn more about our sponsor, Clutch, here: https://clutch.co/

13 episodes

#Business #Marketing #Nicole MacLean #Content Marketing #B2B Marketing #B2B Tech #Marketing Strategies #Marketing Leadership

Content Matters