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Breakthrough Series: Mitchell Pascua - Getting Over The $1M Hump
Manage episode 401785108 series 3227783
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In this conversation, Tanner Mullen and Mitchell Pascua discuss various aspects of growing a painting business. They cover topics such as production setup, systemization, and the use of production rates and Drip Jobs. They also emphasize the importance of customer reviews and marketing strategies, including Google Ads and Facebook Ads. The conversation highlights the significance of continuous improvement, leadership, and the power of video marketing. The main takeaway is the need to focus on lead generation and becoming a mastermind marketer to achieve business growth.
Takeaways
Focus on production setup, systemization, and the use of production rates to streamline operations.
Invest in marketing strategies such as Google Ads and Facebook Ads to generate leads.
Prioritize customer reviews and aim to have the most reviews in your area to build trust and credibility.
Utilize video marketing to showcase your work, answer customer questions, and build relationships.
Chapters
00:00 Introduction and Business Growth
01:05 Production Setup and Systemization
03:23 Using Production Rates and Drip Jobs
04:46 Continuous Improvement and Leadership
05:25 Marketing Strategies: Google Ads and Reviews
07:36 Increasing Google Reviews
10:10 Importance of Reviews and Google Guaranteed
12:00 Getting Customer Reviews
13:05 Investing in Facebook Ads
19:01 Utilizing Multiple Marketing Channels
21:30 The Importance of Lead Generation
23:13 Sales and Closing Ratio
25:10 The Power of Facebook Ads
26:33 Creating a Market for Cabinet Refinishing
28:00 Educational Marketing and Answering Customer Questions
30:01 The Value of Video Marketing
31:10 Becoming a Mastermind Marketer
32:20 Conclusion and Next Steps
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